What’s
happening
Our latest stories, insights and opinions.
14th June 2021
Showcasing Teesport as the northern gateway for trade
We’ve continued our long-term brand partnership with PD Ports, to boost Teesport’s international competitiveness and credentials.
2nd June 2021
The name says it all — or does it?
First impressions are key; often, the first thing we see from a brand is its name.
24th May 2021
A rebrand that supports our NHS heroes
Our NHS is always there for us; so when they needed our help, we were there for them.
16th May 2021
Shaping the future of packaging with PIDA 2021
Our Creative Director, John, joined the USA & UK judging panel, ran by world-leading sustainable packaging provider, BillerudKorsnäs.
11th May 2021
Creative Internship programme open for applications
We’re launching our search for an exciting, upcoming and fresh creative mind to join our studio to help support our growing portfolio of local, national and international brands.
19th April 2021
Supporting communities beyond the pandemic
We love building brands, and those that make a difference can often mean even more.
8th March 2021
Just my type
Wordmarks and typography can signal your brand character before you’ve even said a word.
21st January 2021
Look after your brand, and the pounds will look after themselves
Brand isn’t just about the cosmetics of your business. It’s about growth, client retention, strategic positioning and so much more.
5th January 2021
Our survey says
Consumer testing is a super powerful tool that we're using alongside BetterBrandBuilder to offer more insight and inform more decisions than ever before.
10th December 2020
What 2020 taught us about brand
Unprecedented challenges will have a long-lasting impact on all aspects of our lives; none more so than in the world of brand.
8th December 2020
A fluid brand for a fluid platform
Creating an exciting, intriguing and innovative brand for the insurtech sector.
30th November 2020
Turning the tide
An eco-conscious refresh for the leading US household cleaning and care challenger.
9th November 2020
Necessity is the mother of invention
Despite the challenges, the past few months have given us the opportunity to continue digitising and strengthening BetterBrandBuilder.
30th October 2020
Elevating home mobility
Continuing our partnership with Access to launch the all new Flow X stairlift.
15th October 2020
Committed to the community cause
We’re committed to supporting organisations and partners in our community, and given circumstances over recent months that’s more important than ever.
21st September 2020
Effective brands are built on insight
Behind any great brand is a wealth of research, strategic insight and strong conceptual foundations.
25th August 2020
Building heritage brands
Whether a brand has been around for 15, 50 or 500 years, they'll inevitably come a time for change. But how do you best move identities forward while respecting the past?
28th July 2020
A new chapter for the works that built the world
After the big reveal by Tees Valley Mayor, Ben Houchen, we can finally shout about a really special project that's close to our hearts; the launch of Teesworks, the UK’s largest industrial zone.
16th July 2020
Reshaping the everyday
Things have been a bit different recently. But it's provided us all with the chance to reset, rethink and reshape the way we work.
8th July 2020
Brand poetry in motion
Although they appear to be deceptively simple, straplines are neither random nor superfluous.
16th April 2020
Spreading Creativity - Easter egg winner
We've received some fantastic entries this week in our hunt for the most fun and creatively decorated Easter eggs!
5th April 2020
Spreading Creativity - Activity Two
We’re super ‘egg-cited’ to launch our second activity for #SpreadingCreativity, a series of family activities helping you to unleash your creativity and imagination.
2nd April 2020
How defining your archetype unlocks your brand
They're in your favourite films and the latest binge-worthy Netflix series. And they're also behind the world’s best brands.
1st April 2020
Spreading Creativity - 'Dare to dream' winner
Thanks to all who entered our very first #SpreadingCreativity activity, which saw children delve deep into their imaginations and draw their dream job!
27th March 2020
Finding balance with Equinox Kombucha - Part Two
Welcome back to our deep dive into the Equinox brand refresh.
20th March 2020
Spreading Creativity
We’re launching #SpreadingCreativity, a new series of family activities helping you to unleash your creativity and imagination, two things we know can help change the world for the better.
18th March 2020
A message from our team
As the current global situation with COVID-19 continues to affect our world, we wanted to reach out and update you on how we’re supporting our employees and our community of clients, partners and suppliers.
12th March 2020
Getting to Know... Web Developer, Nathan
Our Getting to Know... series is back, with Nathan the latest member of the team to be put under the spotlight.
26th February 2020
Leading the leaders
Mark sits down with Ian Kinnery to discuss aligning their brand with their high quality business coaching and the importance of an intuitive and personal name.
21st October 2019
Better joins Northern Powerhouse Partner Programme
We’re delighted to join the Northern Powerhouse Partner Programme after being confirmed by Northern Powerhouse Minister, Jake Berry.
17th October 2019
Now even better
Behind the scenes of the Better brand refresh. For over ten years we’ve been building remarkable brands rooted in relevant strategic thinking, but a lot has changed since 2009.
23rd September 2019
Finding balance with Equinox Kombucha - Part One
Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.
6th September 2019
New website launches for best selling author, Philippa Gregory
We’re proud to launch the new website for historical novelist and author, Philippa Gregory.
7th July 2019
Get your story straight
A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.
17th June 2019
Part of the team
We love building brands and those that deliver real life impact can often mean even more.
25th March 2019
The business of brand strategy
Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.
15th March 2019
Brand of brothers
We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.
7th March 2019
Investing in the future
As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.
26th February 2019
Brand simplicity – a trend or simple evolution?
Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?
28th January 2019
Getting to Know… Digital Director, Adam
After our first two Getting to Know… features, our attention turns to Digital Director, Adam.
7th January 2019
'A Week in My Life’ – Mark Talks to Prolific North
Prolific North sit down with our MD, Mark Easby, to take a look into a ‘week in my life’.
20th November 2018
Building a healthy brand
Mark sits down with Senior Marketing Manager for North of England Commissioning Support (NECS), Ben Murphy.
29th October 2018
Better makes two senior appointments to support growing business
Better has appointed two new members to its senior management team following unprecedented growth over the last two years.
9th October 2018
Don’t overlook the internal power of brand
Amongst the noise and excitement of any rebrand, it can be easy to forget the internal power that your new, refreshed and refined brand holds.
6th September 2018
Setting the tone
They say a picture speaks a thousand words, but unfortunately in the world of business and brands things are often more complicated.
31st August 2018
Why, Why, Why, Delilah
As Simon Sinek (and definitely not Tom Jones) argues in his inspiring TED talk, everyone knows what they do, some know how they do it, but few people know why they do it.
5th June 2018
Getting to Know... Account Manager, Charlotte
For those of you who we've had the pleasure of working with, or anyone who's simply popped by the Better studio in the past - Charlotte will be a familiar name, face and voice!
19th March 2018
The ‘Active’ ingredient for success
Mark sits down with Active's Managing Director, Karl Pemberton, to discuss how investing in their brand has helped transform the business.
7th March 2018
Where next for Brand Britain?
With the ongoing uncertainty of Brexit and the identity crisis that Britain faces, we take a look at the country as a brand, and whether the world still really is in love with Brand Britain?
30th January 2018
Getting to Know… Creative Director, John
John answers seven questions, discussing everything from why he become a Creative Director to his favourite projects so far, and his must-follow Twitter accounts!
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