Our latest stories, insights and opinions.
7th April 2021
Wordmarks and typography can signal your brand character before you’ve even said a word.
21st January 2021
Brand isn’t just about the cosmetics of your business. It’s about growth, client retention, strategic positioning and so much more.
5th January 2021
Consumer testing is a super powerful tool that we're using alongside BetterBrandBuilder to offer more insight and inform more decisions than ever before.
10th December 2020
Unprecedented challenges will have a long-lasting impact on all aspects of our lives; none more so than in the world of brand.
8th December 2020
Creating an exciting, intriguing and innovative brand for the insurtech sector.
30th November 2020
An eco-conscious refresh for the leading US household cleaning and care challenger.
9th November 2020
Despite the challenges, the past few months have given us the opportunity to continue digitising and strengthening BetterBrandBuilder.
30th October 2020
Continuing our partnership with Access to launch the all new Flow X stairlift.
15th October 2020
We’re committed to supporting organisations and partners in our community, and given circumstances over recent months that’s more important than ever.
21st September 2020
Behind any great brand is a wealth of research, strategic insight and strong conceptual foundations.
25th August 2020
Whether a brand has been around for 15, 50 or 500 years, they'll inevitably come a time for change. But how do you best move identities forward while respecting the past?
28th July 2020
After the big reveal by Tees Valley Mayor, Ben Houchen, we can finally shout about a really special project that's close to our hearts; the launch of Teesworks, the UK’s largest industrial zone.
16th July 2020
Things have been a bit different recently. But it's provided us all with the chance to reset, rethink and reshape the way we work.
8th July 2020
Although they appear to be deceptively simple, straplines are neither random nor superfluous.
16th April 2020
We've received some fantastic entries this week in our hunt for the most fun and creatively decorated Easter eggs!
5th April 2020
We’re super ‘egg-cited’ to launch our second activity for #SpreadingCreativity, a series of family activities helping you to unleash your creativity and imagination.
2nd April 2020
They're in your favourite films and the latest binge-worthy Netflix series. And they're also behind the world’s best brands.
1st April 2020
Thanks to all who entered our very first #SpreadingCreativity activity, which saw children delve deep into their imaginations and draw their dream job!
27th March 2020
Welcome back to our deep dive into the Equinox brand refresh.
20th March 2020
We’re launching #SpreadingCreativity, a new series of family activities helping you to unleash your creativity and imagination, two things we know can help change the world for the better.
18th March 2020
As the current global situation with COVID-19 continues to affect our world, we wanted to reach out and update you on how we’re supporting our employees and our community of clients, partners and suppliers.
12th March 2020
Our Getting to Know... series is back, with Nathan the latest member of the team to be put under the spotlight.
26th February 2020
Mark sits down with Ian Kinnery to discuss aligning their brand with their high quality business coaching and the importance of an intuitive and personal name.
21st October 2019
We’re delighted to join the Northern Powerhouse Partner Programme after being confirmed by Northern Powerhouse Minister, Jake Berry.
17th October 2019
Behind the scenes of the Better brand refresh. For over ten years we’ve been building remarkable brands rooted in relevant strategic thinking, but a lot has changed since 2009.
23rd September 2019
Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.
6th September 2019
We’re proud to launch the new website for historical novelist and author, Philippa Gregory.
7th July 2019
A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.
17th June 2019
We love building brands and those that deliver real life impact can often mean even more.
25th March 2019
Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.
15th March 2019
We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.
7th March 2019
As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.
26th February 2019
Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?
28th January 2019
After our first two Getting to Know… features, our attention turns to Digital Director, Adam.
7th January 2019
Prolific North sit down with our MD, Mark Easby, to take a look into a ‘week in my life’.
20th November 2018
Mark sits down with Senior Marketing Manager for North of England Commissioning Support (NECS), Ben Murphy.
29th October 2018
Better has appointed two new members to its senior management team following unprecedented growth over the last two years.
9th October 2018
Amongst the noise and excitement of any rebrand, it can be easy to forget the internal power that your new, refreshed and refined brand holds.
6th September 2018
They say a picture speaks a thousand words, but unfortunately in the world of business and brands things are often more complicated.
31st August 2018
As Simon Sinek (and definitely not Tom Jones) argues in his inspiring TED talk, everyone knows what they do, some know how they do it, but few people know why they do it.
5th June 2018
For those of you who we've had the pleasure of working with, or anyone who's simply popped by the Better studio in the past - Charlotte will be a familiar name, face and voice!
19th March 2018
Mark sits down with Active's Managing Director, Karl Pemberton, to discuss how investing in their brand has helped transform the business.
7th March 2018
With the ongoing uncertainty of Brexit and the identity crisis that Britain faces, we take a look at the country as a brand, and whether the world still really is in love with Brand Britain?
30th January 2018
John answers seven questions, discussing everything from why he become a Creative Director to his favourite projects so far, and his must-follow Twitter accounts!