What’s
happening

Our latest stories, insights and opinions.

Effective brands are built on insight

21st September 2020

Effective brands are built on insight

Behind any great brand is a wealth of research, strategic insight and strong conceptual foundations.

Building heritage brands

25th August 2020

Building heritage brands

Whether a brand has been around for 15, 50 or 500 years, there'll inevitably come a time for change. But how do you best move identities forward while respecting the past?

A new chapter for the works that built the world

28th July 2020

A new chapter for the works that built the world

After the big reveal by Tees Valley Mayor, Ben Houchen, we can finally shout about a really special project that's close to our hearts; the launch of Teesworks, the UK’s largest industrial zone.

Reshaping the everyday

16th July 2020

Reshaping the everyday

Things have been a bit different recently. But it's provided us all with the chance to reset, rethink and reshape the way we work.

Brand poetry in motion

8th July 2020

Brand poetry in motion

Although they appear to be deceptively simple, straplines are neither random nor superfluous.

How defining your archetype unlocks your brand

26th April 2020

How defining your archetype unlocks your brand

They're in your favourite films and the latest binge-worthy Netflix series. And they're also behind the world’s best brands.

Spreading Creativity - Activity Three

20th April 2020

Spreading Creativity - Activity Three

Our third #SpreadingCreativity activity is here, and we're looking for those imaginations and creative skills to be put to use once again.

Spreading Creativity - Easter egg winner

16th April 2020

Spreading Creativity - Easter egg winner

We've received some fantastic entries this week in our hunt for the most fun and creatively decorated Easter eggs!

Finding balance with Equinox Kombucha - Part Two

7th April 2020

Finding balance with Equinox Kombucha - Part Two

Welcome back to our deep dive into the Equinox brand refresh.

Spreading Creativity - Activity Two

5th April 2020

Spreading Creativity - Activity Two

We’re super ‘egg-cited’ to launch our second activity for #SpreadingCreativity, a series of family activities helping you to unleash your creativity and imagination.

Spreading Creativity - 'Dare to dream' winner

1st April 2020

Spreading Creativity - 'Dare to dream' winner

Thanks to all who entered our very first #SpreadingCreativity activity, which saw children delve deep into their imaginations and draw their dream job!

Spreading Creativity

20th March 2020

Spreading Creativity

We’re launching #SpreadingCreativity, a new series of family activities helping you to unleash your creativity and imagination, two things we know can help change the world for the better.

A message from our team

18th March 2020

A message from our team

As the current global situation with COVID-19 continues to affect our world, we wanted to reach out and update you on how we’re supporting our employees and our community of clients, partners and suppliers.

Getting to Know... Web Developer, Nathan

12th March 2020

Getting to Know... Web Developer, Nathan

Our Getting to Know... series is back, with Nathan the latest member of the team to be put under the spotlight.

Leading the leaders

26th February 2020

Leading the leaders

Mark sits down with Ian Kinnery to discuss aligning their brand with their high quality business coaching and the importance of an intuitive and personal name.

Better joins Northern Powerhouse Partner Programme

21st October 2019

Better joins Northern Powerhouse Partner Programme

We’re delighted to join the Northern Powerhouse Partner Programme after being confirmed by Northern Powerhouse Minister, Jake Berry.

Now even better

17th October 2019

Now even better

Behind the scenes of the Better brand refresh. For over ten years we’ve been building remarkable brands rooted in relevant strategic thinking, but a lot has changed since 2009.

Finding balance with Equinox Kombucha - Part One

23rd September 2019

Finding balance with Equinox Kombucha - Part One

Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.

New website launches for best selling author, Philippa Gregory

6th September 2019

New website launches for best selling author, Philippa Gregory

We’re proud to launch the new website for historical novelist and author, Philippa Gregory.

Get your story straight

7th July 2019

Get your story straight

A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.

Part of the team

17th June 2019

Part of the team

We love building brands and those that deliver real life impact can often mean even more.

The business of brand strategy

25th March 2019

The business of brand strategy

Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.

Brand of brothers

15th March 2019

Brand of brothers

We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.

Investing in the future

7th March 2019

Investing in the future

As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.

Brand simplicity – a trend or simple evolution?

26th February 2019

Brand simplicity – a trend or simple evolution?

Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?

Getting to Know… Digital Director, Adam

28th January 2019

Getting to Know… Digital Director, Adam

After our first two Getting to Know… features, our attention turns to Digital Director, Adam.

'A Week in My Life’ – Mark Talks to Prolific North

7th January 2019

'A Week in My Life’ – Mark Talks to Prolific North

Prolific North sit down with our MD, Mark Easby, to take a look into a ‘week in my life’.

Building a healthy brand

20th November 2018

Building a healthy brand

Mark sits down with Senior Marketing Manager for North of England Commissioning Support (NECS), Ben Murphy.

Better makes two senior appointments to support growing business

29th October 2018

Better makes two senior appointments to support growing business

Better has appointed two new members to its senior management team following unprecedented growth over the last two years.

Don’t overlook the internal power of brand

9th October 2018

Don’t overlook the internal power of brand

Amongst the noise and excitement of any rebrand, it can be easy to forget the internal power that your new, refreshed and refined brand holds.

Setting the tone

6th September 2018

Setting the tone

They say a picture speaks a thousand words, but unfortunately in the world of business and brands things are often more complicated.

Why, Why, Why, Delilah

31st August 2018

Why, Why, Why, Delilah

As Simon Sinek (and definitely not Tom Jones) argues in his inspiring TED talk, everyone knows what they do, some know how they do it, but few people know why they do it.

Getting to Know... Account Manager, Charlotte

5th June 2018

Getting to Know... Account Manager, Charlotte

For those of you who we've had the pleasure of working with, or anyone who's simply popped by the Better studio in the past - Charlotte will be a familiar name, face and voice!

The ‘Active’ ingredient for success

19th March 2018

The ‘Active’ ingredient for success

Mark sits down with Active's Managing Director, Karl Pemberton, to discuss how investing in their brand has helped transform the business.

Where next for Brand Britain?

7th March 2018

Where next for Brand Britain?

With the ongoing uncertainty of Brexit and the identity crisis that Britain faces, we take a look at the country as a brand, and whether the world still really is in love with Brand Britain?

Getting to Know… Creative Director, John

30th January 2018

Getting to Know… Creative Director, John

John answers seven questions, discussing everything from why he become a Creative Director to his favourite projects so far, and his must-follow Twitter accounts!

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