Our latest stories, insights and opinions.
10th April 2023
Anything is possible
We’ve recently brought clarity and consistency to Tees Valley Combined Authority’s brand, creating a unifying system that builds recognition across the place we call home.
5th April 2023
Going to additional lengths to be a global leader
Mark catches up with Victoria Lynch, award-winning entrepreneur and MD at Additional Lengths, to talk about levelling-up their brand, plans for the future and more.
2nd April 2023
Flowers that leave a lasting impression
Freddie’s Flowers has grown from surprising a few neighbours to delighting over 130,000 customers every week; our strategic and visual overhaul prepared them for their next stage of growth.
30th March 2023
Join the team as our next design intern
Are you a fresh, exciting and enthusiastic designer looking for the chance to start your career at a global brand agency?
28th March 2023
Changing perceptions with a life-changing charity
We’re proud to have reframed and refreshed the Daisy Chain brand, as the charity celebrates its 20th anniversary and nationwide impact.
15th March 2023
Opening minds and freeing taste buds
HIPPEAS are all about peas, love and understanding. We helped reset their strategic approach to attack the category establishment while planting the seed for product expansion and growth.
7th March 2023
Choose your words wisely
A verbal identity can inspire and empower. Big ideas and powerful brands need them just as much as a highly crafted logo, colour palette or type choice.
2nd February 2023
Evolving a regional specialist into an international family
Mark sits down with Casper Group's MD, Michael Shakesheff, to discuss 150 years in business, the importance of brand and recent growth.
1st December 2022
Serving the services that matter most
We’re continuing to support the causes that are closest to our hearts, by offering a helping hand during times of need.
17th November 2022
Finding the nucleus for the UK's innovation mega-cluster
As a once in a generation opportunity, Atom Valley needed a unifying concept – a golden thread that would resonate locally but also translate globally.
8th November 2022
The rise of the challengers
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents.
15th October 2022
Branding the brave
The past 12 months have seen us partner with some of the world’s leading challenger brands who are disrupting categories while contributing to a better planet.
13th October 2022
Bridging the future
Alongside our most long-term brand partner, we’re proud to launch a new publication celebrating the River Tees and our wider region.
18th May 2022
Helping Teesside take off
As it continues its rebirth and transformation, we’re proud to launch the new website for Teesside International Airport.
13th April 2022
The things that money can’t buy, but brand can
The power of brand can spark immeasurable internal and cultural benefits, often stretching far beyond the cosmetics or spreadsheets of your business.
4th March 2022
The long and the short of it – well, mainly the long of it
The answer to an efficient and effective brand lies in both long AND short-term marketing. But for some, the long-term has been neglected.
10th January 2022
Keep up with the upkeep: give your brand a health check
As the New Year gets under way, there’s no better time to evaluate your business by taking a brand health check. Here’s four steps to keep your brand on track.
3rd January 2022
We Built the World; our creativity changed it
We’re proud to launch our very first art project, celebrating Teesside’s unique character, creativity and spirit of innovation.
19th December 2021
It ain’t what you do, it’s the way that you do it
Archetypes and personality are behind every well-built brand. And those that are bold, brave and even rebellious, own a formidable position.
29th November 2021
Bringing accessibility and inclusivity to business education
Roadmap MBA was at a crossroads on its own journey. It needed a brand built around a powerful purpose that could scale and set the foundations for future growth.
28th October 2021
Branding Britain’s best-connected trade region
After working on the UK’s largest industrial zone, Teesworks, and the future-facing place strategy for Middlesbrough Council, we’re proud to complete a significant regional hat-trick by launching the Teesside Freeport brand.
14th October 2021
Helping those that help make Teesside a better place
Powering up our own philanthropy as we create the new brand for Teesside’s leading philanthropists, helping celebrate ten years of supporting communities across our region.
6th October 2021
International client wins, our record year and reinforcing our purpose
In a difficult 18 months, we're proud to have come through the other side stronger, more agile and more resilient than ever before.
29th September 2021
Takeouts from the takeover
We recently took part in the Entrepreneurs' Forum's social takeover. Here's everything you need to catch up on the day's posts, links and further reading.
24th September 2021
Helping a brand think bigger
Mark sits down with Visualsoft CEO, Dean Benson, to talk all things brand, eCommerce and shaping the future.
15th September 2021
Taking connections further
We’re proud to launch a comprehensive new brand and website for one of Europe’s fastest growing IT specialists, Communicate.
12th August 2021
Forging a future-facing brand Boro can be proud of
When the brief landed on our desks for the development of Middlesbrough's new place brand strategy, we knew this was not just another job.
23rd June 2021
Purpose is power; causes change the world
Brands that do good as well as look good are those best positioned for growth, no matter the external factors or changing world.
14th June 2021
Showcasing Teesport as the northern gateway for trade
We’ve continued our long-term brand partnership with PD Ports, to boost Teesport’s international competitiveness and credentials.
2nd June 2021
The name says it all — or does it?
First impressions are key; often, the first thing we see from a brand is its name.
24th May 2021
A rebrand that supports our NHS heroes
Our NHS is always there for us; so when they needed our help, we were there for them.
16th May 2021
Shaping the future of packaging with PIDA 2021
Our Creative Director, John, joined the USA & UK judging panel, ran by world-leading sustainable packaging provider, BillerudKorsnäs.
11th May 2021
Creative Internship programme open for applications
We’re launching our search for an exciting, upcoming and fresh creative mind to join our studio to help support our growing portfolio of local, national and international brands.
19th April 2021
Supporting communities beyond the pandemic
We love building brands, and those that make a difference can often mean even more.
8th March 2021
Just my type
Wordmarks and typography can signal your brand character before you’ve even said a word.
21st January 2021
Look after your brand, and the pounds will look after themselves
Brand isn’t just about the cosmetics of your business. It’s about growth, client retention, strategic positioning and so much more.
5th January 2021
Our survey says
Consumer testing is a super powerful tool that we're using alongside BetterBrandBuilder to offer more insight and inform more decisions than ever before.
10th December 2020
What 2020 taught us about brand
Unprecedented challenges will have a long-lasting impact on all aspects of our lives; none more so than in the world of brand.
8th December 2020
A fluid brand for a fluid platform
Creating an exciting, intriguing and innovative brand for the insurtech sector.
30th November 2020
Turning the tide
An eco-conscious refresh for the leading US household cleaning and care challenger.
9th November 2020
Necessity is the mother of invention
Despite the challenges, the past few months have given us the opportunity to continue digitising and strengthening BetterBrandBuilder.
30th October 2020
Elevating home mobility
Continuing our partnership with Access to launch the all new Flow X stairlift.
15th October 2020
Committed to the community cause
We’re committed to supporting organisations and partners in our community, and given circumstances over recent months that’s more important than ever.
21st September 2020
Effective brands are built on insight
Behind any great brand is a wealth of research, strategic insight and strong conceptual foundations.
25th August 2020
Building heritage brands
Whether a brand has been around for 15, 50 or 500 years, they'll inevitably come a time for change. But how do you best move identities forward while respecting the past?
28th July 2020
A new chapter for the works that built the world
After the big reveal by Tees Valley Mayor, Ben Houchen, we can finally shout about a really special project that's close to our hearts; the launch of Teesworks, the UK’s largest industrial zone.
16th July 2020
Reshaping the everyday
Things have been a bit different recently. But it's provided us all with the chance to reset, rethink and reshape the way we work.
8th July 2020
Brand poetry in motion
Although they appear to be deceptively simple, straplines are neither random nor superfluous.
16th April 2020
Spreading Creativity - Easter egg winner
We've received some fantastic entries this week in our hunt for the most fun and creatively decorated Easter eggs!
5th April 2020
Spreading Creativity - Activity Two
We’re super ‘egg-cited’ to launch our second activity for #SpreadingCreativity, a series of family activities helping you to unleash your creativity and imagination.
2nd April 2020
How defining your archetype unlocks your brand
They're in your favourite films and the latest binge-worthy Netflix series. And they're also behind the world’s best brands.
1st April 2020
Spreading Creativity - 'Dare to dream' winner
Thanks to all who entered our very first #SpreadingCreativity activity, which saw children delve deep into their imaginations and draw their dream job!
27th March 2020
Finding balance with Equinox Kombucha - Part Two
Welcome back to our deep dive into the Equinox brand refresh.
20th March 2020
We’re launching #SpreadingCreativity, a new series of family activities helping you to unleash your creativity and imagination, two things we know can help change the world for the better.
18th March 2020
A message from our team
As the current global situation with COVID-19 continues to affect our world, we wanted to reach out and update you on how we’re supporting our employees and our community of clients, partners and suppliers.
12th March 2020
Getting to Know... Web Developer, Nathan
Our Getting to Know... series is back, with Nathan the latest member of the team to be put under the spotlight.
26th February 2020
Leading the leaders
Mark sits down with Ian Kinnery to discuss aligning their brand with their high quality business coaching and the importance of an intuitive and personal name.
21st October 2019
Better joins Northern Powerhouse Partner Programme
We’re delighted to join the Northern Powerhouse Partner Programme after being confirmed by Northern Powerhouse Minister, Jake Berry.
17th October 2019
Now even better
Behind the scenes of the Better brand refresh. For over ten years we’ve been building remarkable brands rooted in relevant strategic thinking, but a lot has changed since 2009.
23rd September 2019
Finding balance with Equinox Kombucha - Part One
Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.
6th September 2019
New website launches for best selling author, Philippa Gregory
We’re proud to launch the new website for historical novelist and author, Philippa Gregory.
7th July 2019
Get your story straight
A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.
17th June 2019
Part of the team
We love building brands and those that deliver real life impact can often mean even more.
25th March 2019
The business of brand strategy
Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.
15th March 2019
Brand of brothers
We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.
7th March 2019
Investing in the future
As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.
26th February 2019
Brand simplicity – a trend or simple evolution?
Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?
28th January 2019
Getting to Know… Digital Director, Adam
After our first two Getting to Know… features, our attention turns to Digital Director, Adam.
7th January 2019
'A Week in My Life’ – Mark Talks to Prolific North
Prolific North sit down with our MD, Mark Easby, to take a look into a ‘week in my life’.
20th November 2018
Building a healthy brand
Mark sits down with Senior Marketing Manager for North of England Commissioning Support (NECS), Ben Murphy.
29th October 2018
Better makes two senior appointments to support growing business
Better has appointed two new members to its senior management team following unprecedented growth over the last two years.
9th October 2018
Don’t overlook the internal power of brand
Amongst the noise and excitement of any rebrand, it can be easy to forget the internal power that your new, refreshed and refined brand holds.
6th September 2018
Setting the tone
They say a picture speaks a thousand words, but unfortunately in the world of business and brands things are often more complicated.
31st August 2018
Why, Why, Why, Delilah
As Simon Sinek (and definitely not Tom Jones) argues in his inspiring TED talk, everyone knows what they do, some know how they do it, but few people know why they do it.
5th June 2018
Getting to Know... Account Manager, Charlotte
For those of you who we've had the pleasure of working with, or anyone who's simply popped by the Better studio in the past - Charlotte will be a familiar name, face and voice!
19th March 2018
The ‘Active’ ingredient for success
Mark sits down with Active's Managing Director, Karl Pemberton, to discuss how investing in their brand has helped transform the business.
7th March 2018
Where next for Brand Britain?
With the ongoing uncertainty of Brexit and the identity crisis that Britain faces, we take a look at the country as a brand, and whether the world still really is in love with Brand Britain?
30th January 2018
Getting to Know… Creative Director, John
John answers seven questions, discussing everything from why he become a Creative Director to his favourite projects so far, and his must-follow Twitter accounts!
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