What’s
happening
Our latest stories, insights and opinions.
23rd September 2019
Finding balance with Equinox Kombucha
Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.
6th September 2019
New website launches for best selling author, Philippa Gregory
We’re proud to launch the new website for historical novelist and author, Philippa Gregory.
7th July 2019
Get your story straight
A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.
17th June 2019
Part of the team
We love building brands and those that deliver real life impact can often mean even more.
25th March 2019
The business of brand strategy
Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.
15th March 2019
Brand of brothers
We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.
7th March 2019
Investing in the future
As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.
26th February 2019
Brand simplicity – a trend or simple evolution?
Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?
28th January 2019
Getting to Know… Digital Director, Adam
After our first two Getting to Know… features, our attention turns to Digital Director, Adam.
7th January 2019
'A Week in My Life’ – Mark Talks to Prolific North
Prolific North sit down with our MD, Mark Easby, to take a look into a ‘week in my life’.
20th November 2018
Building a healthy brand
Mark sits down with Senior Marketing Manager for North of England Commissioning Support (NECS), Ben Murphy.
29th October 2018
Better makes two senior appointments to support growing business
Better has appointed two new members to its senior management team following unprecedented growth over the last two years.
9th October 2018
Don’t overlook the internal power of brand
Amongst the noise and excitement of any rebrand, it can be easy to forget the internal power that your new, refreshed and refined brand holds.
6th September 2018
Setting the tone
They say a picture speaks a thousand words, but unfortunately in the world of business and brands things are often more complicated.
31st August 2018
Why, Why, Why, Delilah
As Simon Sinek (and definitely not Tom Jones) argues in his inspiring TED talk, everyone knows what they do, some know how they do it, but few people know why they do it.
5th June 2018
Getting to Know... Account Manager, Charlotte
For those of you who we've had the pleasure of working with, or anyone who's simply popped by the Better studio in the past - Charlotte will be a familiar name, face and voice!
19th March 2018
The ‘Active’ ingredient for success
Mark sits down with Active's Managing Director, Karl Pemberton, to discuss how investing in their brand has helped transform the business.
7th March 2018
Where next for Brand Britain?
With the ongoing uncertainty of Brexit and the identity crisis that Britain faces, we take a look at the country as a brand, and whether the world still really is in love with Brand Britain?
30th January 2018
Getting to Know… Creative Director, John
John answers seven questions, discussing everything from why he become a Creative Director to his favourite projects so far, and his must-follow Twitter accounts!
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