But despite those changes being tough for both businesses and people, it’s provided us all with a unique opportunity to reset, rethink and reshape the everyday.
Putting people first
Despite social distancing and government guidelines, the pandemic has ironically brought us closer together. These are choppy new waters, but we’re all in the same boat. That sense of digging in when the going gets tough has helped us ride the waves and avoid the icebergs.
Communication has always been at the centre of everything we do, and during the pandemic that’s been more important than ever. Although we were already using Slack for internal communications, we realised we were going to have much more reliance on tools like Zoom, Microsoft Teams, and Google Hangouts. They’ve not only helped us meet up with clients, but they’ve also been key to keeping the team connected, spirits high, and continuing our work as normally as possible.
And while it’s difficult to recreate that spontaneous and collective creativity you find when sitting down and getting your heads together, we’re pretty proud of ourselves – we’ve still been hitting our usual high standard of ideas, strategic thinking, and remarkable work; albeit from virtual meeting rooms and the comfort of our homes.
Getting used to the ‘new normal’
For each and everyone of us, working from home means something different. At Better, we’re home to a variety of different circumstances, with some of us living alone and others with partners and families. Our Creative Director, John, and his wife Jenna even became parents for the second time with the arrival of Sage August Taylor. Talk about picking your time!
“Lockdown has seen me experience the full range of emotions; from the joy of meeting our newborn through to the stresses of childbirth during a pandemic, juggling our new family life and managing working from home.
“Normally, the two weeks of paternity would be some welcome downtime to spend at home in a family bubble, but after being locked down in the house for 12 weeks the novelty had firmly worn off.
“I’ve really missed the separation of work, home and personal time. Now with the studio starting to open up, I’m now finding the balance of family time and studio life, meaning I can separate supporting and managing the creative team from changing nappies and bedtime stories.”