Posted in: News Work

Bringing elevated home mobility to life online with Access

We’re delighted to continue our long-term partnership with global home mobility supplier, Access, by completing a major digital overhaul for the brand.

15th December 2023

James Bolton

James Bolton

James Bolton

Written by James Bolton,
Brand Strategist & Creative Copywriter

Since 2019, we’ve supported the stair, home and platform lift specialists, and our latest project sees us launch an elevated and updated website to digitally reflect the brand’s growth.

As part of one of the world’s leading mobility technology companies, TK Elevator, Access is the reseller division of TK Home Solutions, delivering to dealers across Europe, South-East Asia, the Middle East and beyond. With offices in Dubai and Singapore, their footprint also extends to sales and technical staff, making them an international brand with an extensive reach.

Having previously rebranded Access and helped them launch the industry-leading Flow X stairlift, the ongoing relationship has more recently focussed on our digital expertise and further cementing their online presence.

Access refreshed website.

Custom-built on WordPress, the platform serves as a hub for dealers and end-users. Hosting downloadable resources such as technical manuals and key documents, the portal is an intrinsic part of Access’ sales and service promise. This enables increased communication and engagement with partners, who can also use the site to order marketing materials and replacement parts.

Functionally, the digital expansion makes use of powerful and flexible management tools, which alongside a product-led navigation structure and full dropdown menu provides a more intuitive user experience. Alternative translations have also been integrated, giving visitors the option to tweak site content based on their region and language.

More cosmetically, the simplified design offers a clean look with an emphasis on media-rich content and immersive layouts. This is complemented by new page slices and contained elements, while extending the colour palette in-line with refined brand guidelines.

Access website refresh.

Adam Wakes, Head of Marketing at Access, said: “Our long-term partnership with Better has been instrumental in elevating the Access brand, thanks to their deep understanding of our brand, vision and goals. They’ve skilfully customised the platform to meet our expanding digital needs, offering a platform that’s not only flexible but also tailored to our vision.

“Better’s commitment to a solution that meets our present demands while aligning with our future ambitions has been remarkable.”

“Their role as more than a service provider, but as a partner, has been crucial in bringing our digital presence to life.”

Adam Gatenby, Digital Director at Better, added: “We’re really proud to continue our partnership with Access, delivering an online experience that not only reflects their brand, but also their industry-leading products and truly global reach.

“The new platform has been developed from the ground-up, making it an innovative solution that’s completely bespoke to Access’ needs and objectives. It’s a refresh that will support their wider brand strategy and future growth plans, positioning them for continued success across key markets around the world.”

Keep an eye on our news and case studies for more home mobility projects shortly.

Find out more about our work with Access.

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