We heard stories that charm, stories that surprise, stories that make people think again. Stories that would make visitors, locals, investors and businesses see Middlesbrough in a new light.
This was no surprise to us, it simply reinforced what we already knew, what we feel and what we see in our everyday lives. Middlesbrough isn’t one story because it’s a story lived, and told, by many voices.
Telling the town’s story
At its core, the purpose of a place brand is to change the perception of a place by telling its story and we’ve got plenty of stories to tell. Not just of what we used to be, but of what we are today and what we will be tomorrow.
Our new version of the story goes like this:
Over a hundred years ago we transformed iron ore from the Cleveland Hills into cities of steel across the globe. Grit, determination and transformation are part of our DNA, qualities passed on from generation to generation.
We’ve built bridges, forged new connections and welcomed strangers. Now we’re pushing boundaries like never before. Once upon a time, we built the world, now we’re shaping our future. Middlesbrough is a place where opportunity and creativity collide, igniting ideas, helping us to thrive.
We’re adaptive, agile, down to earth and proud. We’re good laughers, hard grafters and fine crafters. We’re creators and entrepreneurs, key workers and volunteers. We’re artists and musicians, designers and engineers. We’re family and friends, community and we’re a place to call home.