Helping Teesside take off

As it continues its rebirth and transformation, we’re proud to launch the new website for Teesside International Airport.

18th May 2022

18th May 2022

Categories

Estimated Reading Time 7 Minutes

James Bolton

James Bolton

James Bolton

Written by James Bolton,
Creative Copywriter

Alongside creative storytelling across a variety of channels and audiences, James helps define our client propositions by creating unique brand stories and verbal guidelines that get to the heart of their purpose and mission.

After completing a multimillion-pound terminal redevelopment, acquiring new low-cost carriers and securing new domestic and international routes, Teesside International Airport is taking flight on its ten-year turnaround plan.

And we’re proud to be playing our part by designing and delivering the new-look website on behalf of the Tees Valley Combined Authority.

The website has been developed following an exciting period of expansion which has seen the airport overhauled and upgraded with two luxury lounges, a boutique retail offering, new dining outlets, modernised check-in desks and a state-of-the-art security area. Passengers can now also enjoy a pre-flight pamper at Bannatyne’s express spa, and will soon be able to take advantage of a new Sky Bar and viewing platform.

Continuing the journey

Reflecting these transformations was a key aim of the digital project, with an overarching objective to improve brand awareness and further establish Teesside International Airport’s presence online. Changing perceptions for regional, national and international audiences was seen as crucial too, with the airport now emerging as a viable and attractive gateway to the UK, Europe and beyond.

Built around an immersive and refreshed responsive design, the site addresses the needs of key users including leisure and business passengers as well as travel agents and operators. A focused navigation, key search tools and components aid navigation and help users find information quickly and instinctively.

Connecting destinations

Direct integrations with Sky Scanner, AeroParker and Bannatyne aim to ease the booking process while also increasing affiliate sales and revenue streams. From a passenger point of view, an internally manageable destinations section provides information on the airport’s increasing number of new routes, airlines and flight options. Elsewhere, useful information provides travellers with everything they need to know to prepare for their journey, as well as an arrivals and departures feed with up to the minute timings.

Tees Valley Mayor, Ben Houchen, said: “Our airport is a fantastic asset and provides people from across Teesside, Darlington and Hartlepool with quick and easy access to holiday destinations, and worldwide connectivity via London Heathrow and Amsterdam Schiphol. That’s something we’ll never lose sight of.

“But it’s an asset that's much bigger than just a terminal building and runway. Its location, accessibility, and the hundreds of acres for business and commercial development as part of Teesside Freeport are unrivalled. That’s why we’re kicking on, putting plans into action and ensuring that we maximise non-aviation-based opportunities.”

Developing new routes

With that in mind, alignment with future growth plans was an additional requirement of the new site, particularly the next phase of redevelopment which will focus on its world-class business park and unique airside access. As a result, a dedicated business community microsite has been developed which sits alongside the main website but is targeted solely towards tenants, stakeholders and investors.

Anna Loughran, Digital Marketing Officer, Tees Valley Combined Authority added: "With the airport’s long-term strategic plan gathering speed, now is the perfect time to refresh our digital experience. Thanks to Better, we’ve been able to bring our website into line with the amazing transformations happening on-site.

"It strengthens our position, and reinforces our message as the world’s local airport. Looking ahead to the future, the approach of Adam and his team has ensured the foundations are in place for our online presence to evolve as the airport continues its revitalisation.”

Our Digital Director, Adam, said: “We’re delighted to continue our partnership with the Tees Valley Combined Authority, building on our brand and digital projects for Teesworks and the Teesside Freeport. Working on these nationally significant developments helps place both the region and ourselves on the international stage.”

“It’s an exciting chapter in the airport’s story and we’re proud to bring our digital expertise to the table. But it’s another exciting chapter in our story too, as we continue to build brands and online experiences that are shaping the future and making a difference to the very places we live.”

Share this post


Browse other posts

The things that money can’t buy, but brand can

13th April 2022

The things that money can’t buy, but brand can

The power of brand can spark immeasurable internal and cultural benefits, often stretching far beyond the cosmetics or spreadsheets of your business.

The long and the short of it – well, mainly the long of it

4th March 2022

The long and the short of it – well, mainly the long of it

The answer to an efficient and effective brand lies in both long AND short-term marketing. But for some, the long-term has been neglected.

Keep up with the upkeep: give your brand a health check

10th January 2022

Keep up with the upkeep: give your brand a health check

As the New Year gets under way, there’s no better time to evaluate your business by taking a brand health check. Here’s four steps to keep your brand on track.

We Built the World; our creativity changed it

3rd January 2022

We Built the World; our creativity changed it

We’re proud to launch our very first art project, celebrating Teesside’s unique character, creativity and spirit of innovation.