In this post we’ll assess the challenges historic brands face, take a look at how best to move identities forward and run through some of our recent relevant projects.
Using the past to inform the future
On the face of it, it’s a difficult question — how do you update a brand with decades or even centuries of heritage? A brand that’s likely to be cemented in the minds of both internal and external stakeholders alike?
The bad news is there’s inevitably difficult decisions ahead. Perhaps the biggest being what parts of your brand should be kept, refreshed or left firmly in the past? On the plus side, the answers are more than likely already floating around; they might not be immediately clear, but it’s part of our job to unpack and unpick solutions and recommend routes. This ties into the biggest advantage any well-established organisation has.