An idea that powers progress
As well as bringing logic and consistency to TVCA’s brand architecture, we’ve created a unified, recognisable identity system that’s cohesive, cuts through and builds recognition. Not only does this mean that it’s easier to use internally, it also means that everyone from young people and residents through to business leaders and investors, can understand what TVCA is.
It reflects its important role, as strategic drivers with the vision to empower Tees Valley. An organisation with the oversight and focus to make a meaningful, long-term impact in the area we call home. The refined structure and clear brand hierarchy prevents logos from needlessly being created and the Anything is Possible message allows people to march behind a powerful, all-encompassing banner.
Client Relationship Director at Better, Paul Bell, said: “On the back of forging a future facing place brand for Middlesbrough Council and rebranding the works that built the world, Tees Valley Combined Authority is another project of special significance to us.
“Creating brands that we see everyday – in our town centres, railways stations and online – is always special. But seeing them truly make a difference means even more. That’s when we know our ideas power progress.”
A unified digital hub
We brought the brand strategy and visual identity to life online by merging TVCA’s five considerable websites into one new unified site, built from scratch against a tight deadline of less than six weeks. This Herculean task required the team to migrate and unite a vast amount of highly complex data, then devise a new universal structure allowing all target audiences to easily navigate the site.
The result is a perfect digital expression of our response to the brief, collating the scattered, siloed information and bringing everything into one place, under one clear, bold brand.
Head of Marketing and Communications at Tees Valley Combined Authority, Craig Peacock, added: “TVCA has changed a lot in scope and remit since it first came into being and it was clear a refresh was needed. It was great to work with a local company that is as passionate about the area as we are to simplify the brand.
“In this new-look Tees Valley, we are able to communicate clearly with people about who we are, what we’re doing, and what we’re aiming to achieve, and that Anything is Possible – whether that be for those visiting, investing, working or travelling in our area.”
To see the new brand in action visit Tees Valley Combined Authority. Head to the case study page to see more from the project and how we brought the brand to life.