As part of global technology giant thyssenkrupp, Access makes life easier for people by supplying stairlifts, homelifts and platform lifts to partners across Europe, South-East Asia, the Middle East and North Africa. Following a teaser campaign throughout September, Flow X launched at the start of last month, with a message to provide seamless movement and outstanding levels of comfort, confidence and craftsmanship.
We worked closely with their marketing team to build an engaging digital strategy for the new product, including developing key messages, art directing photography and creating an all new product logo. The former unpicked Flow X’s unique product features and translated them into key user benefits, while the latter was aligned with the brand guidelines we developed last year. We also worked with Access to create marketing collateral including a teaser website with a countdown to the launch, dedicated product brochure and a dedicated launch page and video.