Roadmap MBA is just that. The CPD certified programme is purpose built for small to medium businesses and the people behind them. Just as its name suggests, it provides a tangible, immersive and all-encompassing journey that provides everything you need to grow your business or your career. It’s built on a blend of strong practical and academic foundations. One that balances logic and creativity to deliver an insightful, unique and personal business education.
But Roadmap MBA was at a crossroads on its own journey. It needed a brand that would help it scale and set the foundations for future growth. We worked with founder, Steve Pugh, to develop a unique proposition, informed by a real and impactful ‘WHY’ and a refreshed identity that would set the programme apart as well as empower its learners.
Making business education accessible
While the practical aim of Roadmap MBA is to provide the skills and confidence needed to grow and succeed, their purpose goes one step further. ‘Making business education accessible’ is a socially driven ‘WHY’ that offers a strong and meaningful banner to rally behind.
At its heart, this purpose is all about removing barriers and overcoming tired business education stereotypes, with Roadmap MBA delivering an alternative to traditional, stale and sedated learning. It’s a programme that’s relevant, affordable and above all inclusive. No matter your location, background, race or gender, Roadmap MBA will help learners grow.