As part of that, we’re super excited to have secured new international partnerships with the USA’s leading household cleaning and care challenger, Dropps, as well as New York based marine skincare brand, One Ocean Beauty. Closer to home, after revealing a new future-facing place brand for Middlesbrough Council and launching the brand for the UK’s largest industrial zone, Teesworks, we’ve been hard at work developing the identity for Teesside Freeport.
Much of the growth is owed to our agile BetterBrandBuilder programme, which is designed to understand, describe and distinctively visualise brands. New digital tools have helped fine-tune the process, including interactive online workshops and insight-rich testing, which helps both clients and ourselves make more informed decisions. These powerful and innovative tools have not only allowed us to seamlessly deliver national and international projects, but also streamlined and strengthened our approach.
Paul Bell, Client Relationship Director at Better, said: “Over the past 12 months we’ve worked with organisations from a wide range of sectors, all facing their own unique brand challenges and circumstances.
“To tackle these brands at the height of a global pandemic, working remotely, with clients in different locations and still produce this standard of work, highlights the calibre of the team we have and the work we’re capable of producing.
“I’m incredibly proud of what we’ve achieved. In a year that has done its worst, we’re still making brands better.”
Paul continued: “Just as remote working has levelled the playing field for many brand agencies, further digitisation has meant less emphasis on locations and head offices, and more focus purely on process, people and projects. Exactly as it should be.”
From the former home of Middlesbrough forefathers Bolckow & Vaughan, we’ve built a diverse portfolio of partners, covering everything from maritime and manufacturing to soft drinks and skin care. This includes exciting, fast-growing challenger and tech brands such as Visualsoft, Mabo, Send and Communicate, as well as industrial regeneration and place making.