Holding the position of Statutory Harbour Authority for the River Tees, PD Ports own and operate Teesport, the UK’s fifth largest maritime complex. Handling 28 million tonnes of cargo and contributing £1.4 billion to the UK economy every year, the North East port boasts industry-leading infrastructure and unparalleled connectivity to key global markets. As well as supporting over 22,000 jobs in the supply chain, this makes it critical to the Government’s levelling up agenda for the North.
Aligned with the recent publication of Future Vision — setting out their bold ambitions to position the Tees Valley as the UK’s number one port region by 2050 — the new innovative platform aims to promote the strengths of the River Tees and support businesses that rely on the river to trade.
It’s part of PD Ports’ continued commitment to work with customers and key stakeholders to maximise investment and job opportunities across the region. As the lifeblood of the Tees Valley, the River Tees provides businesses throughout the North and across the UK with essential access to international markets. Alongside a refreshed identity, the vital tool is aimed at both river users and potential stakeholders alike, with shipping reports, tide times and business directories sitting beside a wealth of information about the river’s world-class operations.
Refine, recraft, refresh
The first task involved updating and refining Teesport’s existing identity, which while being steeped in history and gravitas was lacking clarity and simplicity for digital use. Yet despite the importance of a digital-first identity, any wordmark or logo still needed to be identifiable to passing traffic and port users. Another consideration was its alignment and interaction with the PD Ports brand and their role as Statutory Harbour Authority. While it was crucial that the identity reflected the organisation’s role and close relationship to river activity, it also had to be bold and recognisable enough to proudly stand on its own.