It was made with more than just iron and carbon. It had two extra ingredients that burn brighter than any blast furnace: North East pride and ingenuity. The steel industry sprung from the same spirit of innovation that saved lives by inventing the lifeboat. The same spirit that shed light on coal mining with the Geordie Lamp. The same spirit that lit those lamps by inventing the world’s first friction match.
Now we build brands as well as bridges. Instead of steel railway tracks, our digital innovations travel worldwide – instantaneously – on fibre optic cables. From the former home of the forefathers of steel, Bolckow and Vaughan, We Built the World is a new project, aimed at anyone who appreciates good design and has a fondness for our region.
Our cast iron commandments
Our prints are a celebration, designed to positively remind people of home, of where they come from and why that is good. But they should never be basic or contain unfiltered local cliches. We are here to raise the bar, as well as spirits. It may be that you love some of our prints and hate others. Either way, they should always provoke a reaction and that reaction should never be “so what.”