The second site, launched five years ago, was recognised by Awwwards and NET magazine for its industry leading features. Since then, a lot’s changed. Not only in terms of design trends and user behaviour, but also in the way both readers and viewers consume their favourite books and shows. So, alongside the essential technical upgrades it was time for a visible change in the user experience. Our objective was to follow in the footsteps of the content streaming giants and craft a website experience that felt intuitive and informative as well as being fit for the future.
As with every digital project we started by working closely with Philippa, her team and her publisher Simon & Schuster to identify the key users, understand their goals and map out the user journey. This allowed us to sketch wireframes for key pages. With such a wide readership, spread across an international audience, there were a number of user challenges to consider.