Meet your
makers

For over ten years we’ve been building remarkable brand worlds rooted in relevant, evidence based, strategic thinking.

Better is an award winning brand agency born in the North East of England.

We love helping organisations solve their most challenging brand questions and we believe our process doesn’t just make brands better, it makes businesses better.

We believe in constant improvement, its why we chose our name. Nothing changes if you do what you’ve always done but we also know difference without direction is a risk that probably won’t pay off.

Better is all about difference and crafting remarkably creative work but the strategic basis for that work must be authentic, meaningful and insight driven. When we collaborate with people who are ready to step out of their comfort zone, willing to trust us and ready to change, we can produce some visually remarkable, genuinely relevant brands with real results.

Who we
work with

We work with ambitious, open minded,
and value driven change-makers.

Meet the
team

People do business with people, we all know that. Introducing the leadership and client services team that make Better what it is.

Mark Easby

Mark Easby

Managing Director

As our founder and MD, Mark works closely with new clients to help define their brand objectives and align their strategy with business growth. Mark’s a very proud ‘Teessider’ and, as Chairman of High Tide Foundation, is passionately committed to raising aspirations in young people especially in the creative and digital sector.

Paul Bell

Paul Bell

Client Services Director

Paul is a co-founder of the business and his role as Client Services Director places him in the heart of the business. Paul leads on client relations acting as project lead and strategic client support; coordinating resource and delivery which in turn facilitates the BetterBrandBuilder™ process.

Charlotte Linton

Charlotte Linton

Account Manager

Charlotte has a degree in Marketing and Advertising and is our Account Manager with exceptional commercial and communication skills. Charlotte’s been a member of the Better team for over six years and has facilitated smooth project delivery services for clients across the UK including Visualsoft, Metropolitan Thames Valley Housing and University Hospital Associations.

Find out more about Charlotte >

Vicky Thomas

Vicky Thomas

Studio Co-Ordinator

Vicky is the newest member of the client services team and is responsible for keeping the studio on track. Between recording time spent on current work and scheduling resource for upcoming projects, Vicky works closely with our print partners and suppliers, ensuring the highest quality finish to our work.

John Taylor

John Taylor

Creative Director

John is responsible for the design team and leads the BetterBrandBuilder™ projects. John has a wealth of experience in the industry, prior to joining us at Better, John worked at some of the largest creative/marketing agencies in the world such as; Saatchi & Saatchi, Mother, POKE and Mullen Lowe. John’s unique mix of commercial and creative talents help drive our client brand strategies to deliver remarkable and relevant results.

Find out more about John >

Adam Gatenby

Adam Gatenby

Digital Director

A digital whizz with a creative mind is a rare thing to find. Adam leads our digital team and manages all our web projects using his extensive knowledge of digital brand communication. From innovative digital platforms to the latest in inbound marketing methods he’s the guy you want on your side when your looking to build your brand online. When he’s not building the digital world you’ll find him pounding the streets training for his next marathon.

Find out more about Adam >

Champions for change

We’re proud to help champion the transformative power of design, entrepreneurship and career opportunities for young people through our membership of these organisations.