What’s Visualsoft’s WHY and what are you famous for?
This is really simple. I love tech, I love business and I love helping people. Visualsoft combines all three of these passions into one business. That’s my personal purpose which brings the DNA into the company and gives us a really clear direction and vision.
We are already one of the biggest platform players in the eCommerce space and we continue to grow month on month.
What makes you different and how do you stand out?
Competition in any business is really healthy, as long as we’re all wanting to help retailers sell more online. It takes a long time and a huge investment to develop a world class eCommerce platform, and ours now processes over £1bn a year in clients revenue.
At our last count, 1.2% of all UK eCommerce transactions go through a website built by Visualsoft.
This makes us all really proud and shows us that we have so much more to aim at too.
The business recently invested in developing its brand…why now, what does ‘brand’ mean to Visualsoft and how has it evolved?
Honestly, when we first started out in business it was a name, a logo and a few colours. We were heavy on tech and virtually no awareness of the importance of brand. But that was 21 years ago.
In that time, our brand has become part of our core, culture and messaging, so it’s naturally raised its importance to us all.
After working with you and the team, our brand has evolved. We used the process as an opportunity to educate ourselves and understand the role of our brand, what it means, what messaging it sends out and truly what we stand for.
The brief to Better was simple: we wanted to ensure that we had a brand which was future proof. John and the rest of the team acted as the impartial voice who challenged our thinking throughout the Discover and Creative phases.