Posted in: News Work

Unwrapping summer with Remeo Sorbetto

Winter is done, spring has sprung. It’s time to say goodbye to gloomy skies and April showers. Reach for the blue and white pack. Unwrap summer with sorbetto.

28th June 2023

James Bolton

James Bolton

James Bolton

Written by James Bolton,
Brand Strategist & Creative Copywriter

Using only the finest natural ingredients to offer the ultimate experience of freshness and flavour, Remeo’s premium frozen desserts are sold in the likes of Waitrose, Ocado and Amazon Fresh stores across the world. They offer a taste of Italian summer, wherever you are.

And this summer is the Summer of Sorbetto. We’ve been entrusted with creating their seasonal social campaign, building on existing and established brand assets to increase awareness, attract new customers and highlight Remeo’s flavour range. There was also the aim to create distinction and differentiation in a category that’s dominated by unnatural and often unsatisfying ice lollies. The resulting campaign feels upbeat and exciting, celebrating sunshine, happiness, and the extraordinary taste journey of Remeo Sorbetto sticks.

Taking the highest quality fruit and traditional Italian methods, Remeo have created a flavoursome sweet snack that’s the perfect way to end your dinner or indulge during a hot afternoon. Their sorbets are made with just water, sugar and a high concentration of fresh fruit puree. Like many of Italy’s culinary masterpieces, it’s simplicity at its finest. And conveniently, it’s on a stick, bringing all the pleasure of a real fruity sorbet with the practicality of an ice lolly. Essentially, they’re perfect. Believe us, we’ve tried.

We recognised that summer is a time to appreciate the small joys in life. And that the Summer of Sorbetto shouldn’t just be about sorbetto, but also about taking a break and enjoying the effortless contentment of longer days and milder evenings. Whether that’s relaxing by the pool, walking in nature or spending time with loved ones, sorbetto is an easy way to elevate those sun-kissed moments of bliss.

Unwrap Summer Unwrap Sorbetto showcases the bright and bold flavours of Alphonso Mango, Italian Blackcurrant, Limone Siciliano, and Peach & Apricot while sending a love letter to the sights and sounds of Bel Paese; from the waterways of Venice to the Duomo of Florence.

video

“The refreshing and enticing visuals, coupled with the captivating messaging, perfectly captured the essence of summer and the delightful experience of enjoying sorbetto.”

Maddie Fletcher, Content & Community Manager at Remeo

Maddie continued: “It was an absolute pleasure working with Better. Their talent and artistic flair were evident throughout this campaign, and their open communication and collaborative spirit made the experience enjoyable and productive. I’d just like to say thank you for delivering on a tight deadline without compromising quality. We look forward to exploring more exciting campaigns together in the future.”

Our Creative Director, John Taylor, added: “Bringing big ideas to life through brand activation is a challenge we approach with both responsibility and excitement.

“In the age of endless advert streams and unconscious scrolling, brands have to work harder than ever to grab attention, increase awareness and drive sales.

“As we unwrap summer, we feel like we’ve given Remeo the best chance of doing just that, all while promoting their irresistible fruity frozen treats as the most refreshing snack of the season.”

As well as tasting good, the sorbets on a stick are a declaration of love for nature. They’re 100% vegan, plastic-free and kind to the planet. Remeo’s own biodegradable wax-coated paper wrapping keeps the products protected without harming the environment, making them the sustainable but savouring choice.

Our Client Relationship Director, Paul Bell, said: “It’s been a privilege to create Remeo Sorbetto’s summer campaign, and the execution is testament to the expertise of our studio and our relationship with Maddie and her team.

“With listings across high street giants like Waitrose in the UK, Monoprix in France and Spinneys in the UAE, Remeo builds on the back of our recent work with global CPG challengers such as Dropps, DYPER, HIPPEAS and Freddie’s Flowers.”

Head to our projects to see more of our recent work across strategy, packaging and design.

Share this post


Browse other posts

Differentiation and Distinctiveness – Part Two

18th August 2023

Differentiation and Distinctiveness – Part Two

To be unique or to just look unique? That is the question. Our Creative Director, John, turns his attention to the more recent theories behind brand success.

Differentiation and Distinctiveness – Part One

25th July 2023

Differentiation and Distinctiveness – Part One

Should brands be unique or just look unique? Our Creative Director, John, explores the theories behind brand success.

Navigating maritime: Bridge Issue 02

30th June 2023

Navigating maritime: Bridge Issue 02

We’ve once again teamed up with PD Ports for the latest issue of Bridge – their prestigious quarterly publication discussing global maritime issues through the lens of the Tees Valley.

Unwrapping summer with Remeo Sorbetto

28th June 2023

Unwrapping summer with Remeo Sorbetto

Winter is done, spring has sprung. It’s time to say goodbye to gloomy skies and April showers. Reach for the blue and white pack. Unwrap summer with sorbetto.