And this summer is the Summer of Sorbetto. We’ve been entrusted with creating their seasonal social campaign, building on existing and established brand assets to increase awareness, attract new customers and highlight Remeo’s flavour range. There was also the aim to create distinction and differentiation in a category that’s dominated by unnatural and often unsatisfying ice lollies. The resulting campaign feels upbeat and exciting, celebrating sunshine, happiness, and the extraordinary taste journey of Remeo Sorbetto sticks.
Taking the highest quality fruit and traditional Italian methods, Remeo have created a flavoursome sweet snack that’s the perfect way to end your dinner or indulge during a hot afternoon. Their sorbets are made with just water, sugar and a high concentration of fresh fruit puree. Like many of Italy’s culinary masterpieces, it’s simplicity at its finest. And conveniently, it’s on a stick, bringing all the pleasure of a real fruity sorbet with the practicality of an ice lolly. Essentially, they’re perfect. Believe us, we’ve tried.
We recognised that summer is a time to appreciate the small joys in life. And that the Summer of Sorbetto shouldn’t just be about sorbetto, but also about taking a break and enjoying the effortless contentment of longer days and milder evenings. Whether that’s relaxing by the pool, walking in nature or spending time with loved ones, sorbetto is an easy way to elevate those sun-kissed moments of bliss.
Unwrap Summer Unwrap Sorbetto showcases the bright and bold flavours of Alphonso Mango, Italian Blackcurrant, Limone Siciliano, and Peach & Apricot while sending a love letter to the sights and sounds of Bel Paese; from the waterways of Venice to the Duomo of Florence.