We are a strategic brand agency. Since 2008, we’ve been making brands around the world more distinctive, meaningful and effective by blending big thinking, meticulous craft, custom-built AI tools and a straight-talking approach.

Ideas that
power progress

Pause Video

Turning a top-selling tea into the world’s happiest drink Happy Being

Humanising high-performance eco diapers DYPER Brand Refinement

Powering up the leading US plastic-free detergent The Dropps Brand Refresh

Setting the strategy for snackisfaction HIPPEAS Brand Strategy

Refreshing Europe’s best selling kombucha The Equinox Kombucha Rebrand

Pause Video

Helping sustainable superflowers bloom Freddie's Flowers Brand Codes & Strategy

From the blog

Our latest stories, progress and behind-the-scenes moments, from bold new launches and branding insights to client conversations and studio news.

02.03.26

Press

Better and Rockliffe launch ATLAS James & Maria Close: a fine dining brand built for discovery

02.02.26

Press

Better rebrands Happy Being: The World’s Happiest Drink

24.12.25

Guides

Brand Codes: The Complete Guide to Building Distinctive Brands

18.08.25

Press

Better backs Rochdale in Greater Manchester’s biggest cultural celebration of the year