We are a strategic brand agency. Since 2008, we’ve been making brands around the world more distinctive, meaningful and effective by blending big thinking, meticulous craft, custom-built AI tools and a straight-talking approach.

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Ideas that
power progress

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Turning a top-selling tea into the world’s happiest drink Happy Being
Humanising high-performance eco diapers DYPER Brand Refinement
Powering up the leading US plastic-free detergent The Dropps Brand Refresh
Setting the strategy for snackisfaction HIPPEAS Brand Strategy
Refreshing Europe’s best selling kombucha The Equinox Kombucha Rebrand
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Helping sustainable superflowers bloom Freddie's Flowers Brand Codes & Strategy

Latest Insights & Agency News

The latest news, updates and brand strategy insights from the team at Better — sharing ideas that power progress.

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23.03.26

Guides

Consumer Goods Branding: A Strategic Guide for Brave CPG Brands

02.03.26

Press

Better and Rockliffe launch ATLAS James & Maria Close: a fine dining brand built for discovery

16.02.26

Guides

Brand Architecture: A Strategic Guide to Structuring Brands for Growth

02.02.26

Press

Better rebrands Happy Being: The World’s Happiest Drink

View our work From soft drinks and skincare to maritime and manufacturing, we work with some of the world's most exciting and ambitious brands.

Projects

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Teesside

+44 1642 989158

teesside@better.agency

Plenary House, Queen's Square
Middlesbrough
TS2 1PA

London

+44 20 3856 8166

london@better.agency

86-90 Paul Street
London
EC2A 4NE

Ideas that power progress.

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