What’s
happening
Our latest stories, insights and opinions.
19th November 2024
Better launches new website for best-selling author Philippa Gregory
Better is excited to launch the brand-new official website for Philippa Gregory, one of the world’s most successful authors, whose books have sold millions of copies in over 40 countries.
13th November 2024
Better delivers major rebrand for CPD
CPD Bodies Limited, one of the fastest-growing companies in the North East, has appointed Better as its brand partner to deliver a full rebrand, including a comprehensive brand strategy and visual identity.
15th October 2024
Better unveils Rochdale Creates brand to help drive cultural and economic growth
Better is proud to announce the launch of the new brand for Rochdale Creates, an ambitious initiative developed to position Rochdale as a vibrant hub for creativity and cultural expression.
12th August 2024
Energising PD Ports for a progressive future
We’re proud to continue our partnership with one of the UK’s major port groups by completing a brand-led digital overhaul.
8th July 2024
Connecting with a super-connector
Mark sits down with Tony Snaith, founder and CEO of Communicate, to talk all things business growth, the role of brand, and plans for the future.
28th June 2024
Better helps RYDER build deep confidence with new brand identity
Armed with a newly defined strategy and visual identity, we’ve helped create a unified consultancy powerhouse for the global offshore energy sector.
10th June 2024
Innovative digital product recognised with award win
We’re delighted to announce that our revolutionary digital platform, Steady On Your Feet, has claimed top prize in the Innovation category at this year’s Tees Tech Awards.
6th June 2024
Creativity is solving today’s problems; and shaping tomorrow
At D&AD Festival 2024, there was an emphasis on the power of creativity to solve not just the problems we face today, but also those of the future.
3rd June 2024
What Ted Lasso and EA Sports proved about the power of authenticity
At D&AD Festival 2024, we heard time and time again about the importance of being true to your audience.
30th May 2024
What’s realer than real meat? Meat from plants
Brand strategy was at the forefront of a revealing session from JKR’s Lisa Smith and Impossible Foods’ Leslie Sims at D&AD Festival 2024.
27th May 2024
How Google and Nike use AI to enhance creativity; not replace it
AI was an inevitable hot topic at D&AD Festival 2024, with no less than six dedicated keynotes and countless off-the-cuff conversations.
24th May 2024
It’s Peter Saville’s world; and we’re all living in it
A creative who needs little introduction, the design icon recently took to the stage at D&AD Festival 2024.
17th May 2024
Guardians of the River Tees: Bridge Issue 04
With the winter months behind us, the spring edition of Bridge is fresh off the press, championing the work of PD Ports and partners across the Tees Valley.
12th April 2024
What’s driving so many identity changes?
As one of the world’s most luxurious car brands unveils a refreshed logo, we look at why many in the automotive industry are opting for a pared-back identity.
5th March 2024
Redefining possible with Chartwell
By clarifying their strategy and revitalising their brand, we've helped a leading global consultancy firm prepare for a new phase of growth.
28th February 2024
Words are the word
Every brand should tell a story. And that's why it's so important that the words you use and how you use them are defined from the very start.
31st January 2024
Relaunching We Built the World
We are thrilled to announce the relaunch of We Built the World, our graphic celebration of Teesside's rich heritage, character and spirit.
15th December 2023
Bringing elevated home mobility to life online with Access
We’re delighted to continue our long-term partnership with global home mobility supplier, Access, by completing a major digital overhaul for the brand.
29th November 2023
Defining with distinction: unlocking the power of brand codes
Assets like a logo, colour palette, typeface and tone of voice can still lead the way in securing attention and retention despite the white noise and daily distractions.
6th November 2023
Engineering the future with Francis Brown
In a constantly evolving sector, we’ve protected Francis Brown’s past while positioning the brand for a progressive future.
20th October 2023
Taking steps to create healthier communities nationwide
We’re delighted to announce the latest milestone for our Steady On Your Feet platform, delivered in collaboration with NHS trusts and local authorities across the UK.
4th October 2023
A Dublin adventure: our step into Ireland
Last week was another milestone for us at Better, as we packed our bags and jetted off to the Emerald Isle to be part of something big.
3rd October 2023
Making waves: Bridge Issue 03
As autumn arrives, we’ve worked alongside PD Ports to publish the latest issue of Bridge – the quarterly publication viewing global maritime issues from the Tees Valley.
18th August 2023
Differentiation and distinctiveness – part two
To be unique or to just look unique? That is the question. Our Creative Director, John, turns his attention to the more recent theories behind brand success.
25th July 2023
Differentiation and distinctiveness – part one
Should brands be unique or just look unique? Our Creative Director, John, explores the theories behind brand success.
30th June 2023
Navigating maritime: Bridge Issue 02
We’ve once again teamed up with PD Ports for the latest issue of Bridge – their prestigious quarterly publication discussing global maritime issues through the lens of the Tees Valley.
28th June 2023
Unwrapping summer with Remeo Sorbetto
Winter is done, spring has sprung. It’s time to say goodbye to gloomy skies and April showers. Reach for the blue and white pack. Unwrap summer with sorbetto.
30th May 2023
No pAIn, no gAIn
Disruption, discomfort and discovery – our Creative Director, John Taylor, examines the industry's latest tool: AI.
5th May 2023
A guiding light on a life-saving journey
Mark catches up with Catherine Devereux, founder and trustee of Headlight Project, about the charity’s evolution, her story and what’s in store for the future.
11th April 2023
Anything is possible
We’ve recently brought clarity and consistency to Tees Valley Combined Authority’s brand, creating a unifying system that builds recognition across the place we call home.
6th April 2023
Going to Additional Lengths to be a global leader
Mark catches up with Victoria Lynch, award-winning entrepreneur and MD at Additional Lengths, to talk about levelling-up their brand, plans for the future and more.
5th April 2023
Flowers that leave a lasting impression
Freddie’s Flowers has grown from surprising a few neighbours to delighting over 130,000 customers every week; our strategic and visual overhaul prepared them for their next stage of growth.
31st March 2023
Join the team as our next design intern
Are you a fresh, exciting and enthusiastic designer looking for the chance to start your career at a global brand agency?
28th March 2023
Changing perceptions with a life-changing charity
We’re proud to have reframed and refreshed the Daisy Chain brand, as the charity celebrates its 20th anniversary and nationwide impact.
15th March 2023
Opening minds and freeing taste buds
HIPPEAS are all about peas, love and understanding. We helped reset their strategic approach to attack the category establishment while planting the seed for product expansion and growth.
7th March 2023
Choose your words wisely
A verbal identity can inspire and empower. Big ideas and powerful brands need them just as much as a highly crafted logo, colour palette or type choice.
2nd February 2023
Evolving a regional specialist into an international family
Mark sits down with Casper Group's MD, Michael Shakesheff, to discuss 150 years in business, the importance of brand and recent growth.
1st December 2022
Serving the services that matter most
We’re continuing to support the causes that are closest to our hearts, by offering a helping hand during times of need.
17th November 2022
Finding the nucleus for the UK’s innovation mega-cluster
As a once in a generation opportunity, Atom Valley needed a unifying concept – a golden thread that would resonate locally but also translate globally.
8th November 2022
The rise of the challengers
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents.
15th October 2022
Branding the brave
The past 12 months have seen us partner with some of the world’s leading challenger brands who are disrupting categories while contributing to a better planet.
13th October 2022
Maritime matters: Bridge Issue 01
Alongside our most long-term brand partner, PD Ports, we’re proud to launch a new publication celebrating the River Tees and our wider region.
18th May 2022
Helping Teesside take off
As it continues its rebirth and transformation, we’re proud to launch the new website for Teesside International Airport.
13th April 2022
The things that money can’t buy, but brand can
The power of brand can spark immeasurable internal and cultural benefits, often stretching far beyond the cosmetics or spreadsheets of your business.
4th March 2022
The long and the short of it – well, mainly the long of it
The answer to an efficient and effective brand lies in both long AND short-term marketing. But for some, the long-term has been neglected.
10th January 2022
Keep up with the upkeep: give your brand a health check
As the New Year gets under way, there’s no better time to evaluate your business by taking a brand health check. Here’s four steps to keep your brand on track.
3rd January 2022
We Built the World; our creativity changed it
We’re proud to launch our very first art project, celebrating Teesside’s unique character, creativity and spirit of innovation.
19th December 2021
It ain’t what you do, it’s the way that you do it
Archetypes and personality are behind every well-built brand. And those that are bold, brave and even rebellious, own a formidable position.
29th November 2021
Bringing accessibility and inclusivity to business education
Roadmap MBA was at a crossroads on its own journey. It needed a brand built around a powerful purpose that could scale and set the foundations for future growth.
28th October 2021
Branding Britain’s best-connected trade region
After working on the UK’s largest industrial zone, Teesworks, and the future-facing place strategy for Middlesbrough Council, we’re proud to complete a significant regional hat-trick by launching the Teesside Freeport brand.
14th October 2021
Helping those that help make Teesside a better place
Powering up our own philanthropy as we create the new brand for Teesside’s leading philanthropists, helping celebrate ten years of supporting communities across our region.
6th October 2021
International client wins, our record year and reinforcing our purpose
In a difficult 18 months, we're proud to have come through the other side stronger, more agile and more resilient than ever before.
29th September 2021
Takeouts from the takeover
We recently took part in the Entrepreneurs' Forum's social takeover. Here's everything you need to catch up on the day's posts, links and further reading.
24th September 2021
Helping a brand think bigger
Mark sits down with Visualsoft CEO, Dean Benson, to talk all things brand, eCommerce and shaping the future.
15th September 2021
Taking connections further
We’re proud to launch a comprehensive new brand and website for one of Europe’s fastest growing IT specialists, Communicate.
12th August 2021
Forging a future-facing brand Boro can be proud of
When the brief landed on our desks for the development of Middlesbrough's new place brand strategy, we knew this was not just another job.
23rd June 2021
Purpose is power; causes change the world
Brands that do good as well as look good are those best positioned for growth, no matter the external factors or changing world.
14th June 2021
Showcasing Teesport as the northern gateway for trade
We’ve continued our long-term brand partnership with PD Ports, to boost Teesport’s international competitiveness and credentials.
2nd June 2021
The name says it all — or does it?
First impressions are key; often, the first thing we see from a brand is its name.
24th May 2021
A rebrand that supports our NHS heroes
Our NHS is always there for us; so when they needed our help, we were there for them.
16th May 2021
Shaping the future of packaging with PIDA 2021
Our Creative Director, John, joined the USA & UK judging panel, ran by world-leading sustainable packaging provider, BillerudKorsnäs.
11th May 2021
Creative Internship programme open for applications
We’re launching our search for an exciting, upcoming and fresh creative mind to join our studio to help support our growing portfolio of local, national and international brands.
19th April 2021
Supporting communities beyond the pandemic
We love building brands, and those that make a difference can often mean even more.
8th March 2021
Just my type
Wordmarks and typography can signal your brand character before you’ve even said a word.
21st January 2021
Look after your brand, and the pounds will look after themselves
Brand isn’t just about the cosmetics of your business. It’s about growth, client retention, strategic positioning and so much more.
5th January 2021
Our survey says
Consumer testing is a super powerful tool that we're using alongside BetterBrandBuilder to offer more insight and inform more decisions than ever before.
10th December 2020
What 2020 taught us about brand
Unprecedented challenges will have a long-lasting impact on all aspects of our lives; none more so than in the world of brand.
8th December 2020
A fluid brand for a fluid platform
Creating an exciting, intriguing and innovative brand for the insurtech sector.
30th November 2020
Turning the tide
An eco-conscious refresh for the leading US household cleaning and care challenger.
9th November 2020
Necessity is the mother of invention
Despite the challenges, the past few months have given us the opportunity to continue digitising and strengthening BetterBrandBuilder.
30th October 2020
Elevating home mobility
Continuing our partnership with Access to launch the all new Flow X stairlift.
15th October 2020
Committed to the community cause
We’re committed to supporting organisations and partners in our community, and given circumstances over recent months that’s more important than ever.
21st September 2020
Effective brands are built on insight
Behind any great brand is a wealth of research, strategic insight and strong conceptual foundations.
25th August 2020
Building heritage brands
Whether a brand has been around for 15, 50 or 500 years, they'll inevitably come a time for change. But how do you best move identities forward while respecting the past?
28th July 2020
A new chapter for the works that built the world
After the big reveal by Tees Valley Mayor, Ben Houchen, we can finally shout about a really special project that's close to our hearts; the launch of Teesworks, the UK’s largest industrial zone.
16th July 2020
Reshaping the everyday
Things have been a bit different recently. But it's provided us all with the chance to reset, rethink and reshape the way we work.
8th July 2020
Brand poetry in motion
Although they appear to be deceptively simple, straplines are neither random nor superfluous.
2nd April 2020
How defining your archetype unlocks your brand
They're in your favourite films and the latest binge-worthy Netflix series. And they're also behind the world’s best brands.
27th March 2020
Finding balance with Equinox Kombucha – Part Two
Welcome back to our deep dive into the Equinox brand refresh.
18th March 2020
A message from our team
As the current global situation with COVID-19 continues to affect our world, we wanted to reach out and update you on how we’re supporting our employees and our community of clients, partners and suppliers.
12th March 2020
Getting to Know… Web Developer, Nathan
Our Getting to Know... series is back, with Nathan the latest member of the team to be put under the spotlight.
26th February 2020
Leading the leaders
Mark sits down with Ian Kinnery to discuss aligning their brand with their high quality business coaching and the importance of an intuitive and personal name.
21st October 2019
Better joins Northern Powerhouse Partner Programme
We’re delighted to join the Northern Powerhouse Partner Programme after being confirmed by Northern Powerhouse Minister, Jake Berry.
17th October 2019
Now even Better
Behind the scenes of the Better brand refresh. For over ten years we’ve been building remarkable brands rooted in relevant strategic thinking, but a lot has changed since 2009.
23rd September 2019
Finding balance with Equinox Kombucha – Part One
Part one of a behind the scenes look into the journey and work in creating a new brand for Europe's best selling Kombucha.
6th September 2019
New website launches for best-selling author, Philippa Gregory
We’re proud to launch the new website for historical novelist and author, Philippa Gregory.
7th July 2019
Get your story straight
A couple of weeks ago, our Creative Director John Taylor, spoke at Teesside University's first ever Digital Marketing Futures conference.
17th June 2019
Part of the team
We love building brands and those that deliver real life impact can often mean even more.
25th March 2019
The business of brand strategy
Mark catches up with SPURR’s Jonathan Lamb at the beautifully restored Zetland Hotel to discuss the importance of aligning brand with business strategy.
15th March 2019
Brand of brothers
We discuss the complexities of acquisitions and the effect such mergers can have on brand and identity, particularly within the communications landscape.
7th March 2019
Investing in the future
As creative and digital businesses such as ourselves continue to expand, we believe it’s one of our major responsibilities to raise awareness of the opportunities available in our region.
26th February 2019
Brand simplicity – a trend or simple evolution?
Have you noticed some big name brands have tweaked, condensed and toned down their identities recently?