Trinity House

Making 500 years of history ready for tomorrow

Client

Trinity House

Project

Trinity House rebrand

Services

Brand strategy, Brand identity, Design

Sector

Maritime

Making 500 years of history ready for tomorrow

The Brief

Trinity House needed to refresh its existing 'heraldic' identity system and supporting wordmark to meet modern communication requirements. Key issues included a lack of brand consistency across departments and problems stemming from the complexity of their current heraldic logo. This brief was a careful balancing act, a huge weight of heritage and tradition that must be respected but also a modern, high tech and forward-thinking organisation, operating in the here and now. Our job was to balance past and present and create a visual language to carry them into their next 500 years.

Background

Trinity House is a charity dedicated to safeguarding shipping and seafarers, providing education, support and welfare to the seafaring community with a statutory duty as a General Lighthouse Authority. As the UK’s largest endowed maritime charity, Trinity House also works to improve the state of navigation in our waters and provide support and training for mariners. That means maintaining every lighthouse in the United Kingdom as well as training cadets or helping many other maritime charities.

The Solution

The logo was sympathetically simplified and re-rendered, without sacrificing any of its crucial historical symbolism or stature. The core colour palette of blue and white was retained but refined, while a complimentary secondary palette was added to give different departments and roles of Trinity House their own personality. A new wordmark was crafted and accompanying typefaces selected and finely balanced to reflect the modern organisation while still referencing and respecting its vast heritage.

Making 500 years of history ready for tomorrow

The Brief

Trinity House needed to refresh its existing 'heraldic' identity system and supporting wordmark to meet modern communication requirements. Key issues included a lack of brand consistency across departments and problems stemming from the complexity of their current heraldic logo. This brief was a careful balancing act, a huge weight of heritage and tradition that must be respected but also a modern, high tech and forward-thinking organisation, operating in the here and now. Our job was to balance past and present and create a visual language to carry them into their next 500 years.

Trinity House is a charity dedicated to safeguarding shipping and seafarers, providing education, support and welfare to the seafaring community with a statutory duty as a General Lighthouse Authority. As the UK’s largest endowed maritime charity, Trinity House also works to improve the state of navigation in our waters and provide support and training for mariners. That means maintaining every lighthouse in the United Kingdom as well as training cadets or helping many other maritime charities.

Trinity House needed to refresh its existing 'heraldic' identity system and supporting wordmark to meet modern communication requirements. Key issues included a lack of brand consistency across departments and problems stemming from the complexity of their current heraldic logo. This brief was a careful balancing act, a huge weight of heritage and tradition that must be respected but also a modern, high tech and forward-thinking organisation, operating in the here and now. Our job was to balance past and present and create a visual language to carry them into their next 500 years.

The logo was sympathetically simplified and re-rendered, without sacrificing any of its crucial historical symbolism or stature. The core colour palette of blue and white was retained but refined, while a complimentary secondary palette was added to give different departments and roles of Trinity House their own personality. A new wordmark was crafted and accompanying typefaces selected and finely balanced to reflect the modern organisation while still referencing and respecting its vast heritage.

Trinity House 4 Brochures

Departmental personality with brand consistency

A detailed exploration of Trinity House, their vessels and their lighthouses helped develop colour palettes to provide subtle distinction between departments. Further personality and iconography came in the shape of wave motifs. Each pattern representing abstractions of the waves used by Trinity House; light, sound, tidal, radio, sonar for example.

Trinity House Brand - Brochure Spread
Trinity House Brand - Brochure Spread Alt
Trinity House Brand - Brochure Spread

The overly complex and thin strokes of the old logo made it not only extremely difficult to use at small sizes or on screen, but also costly to execute on fabric when using embroidery. A core part of the challenge was to re-render the logo, simplifying it so that it can be used more successfully, modernising the feel without sacrificing meaning or stature. Inevitably any change in style to the logo will require some change in style to the word mark, supporting typography was carefully selected and in some cases modified to compliment and reflect this evolution.

Trinity House Identity Crop
Trinity House
Trinity House Employee
Trinity House Employee Painting
Trinity House Brand Guidelines
Trinity House Animating Patterns
One of the most important outcomes of the rebranding project is enhanced clarity and understanding of the corporation’s overall mission and vision by internal and external stakeholders. Additionally the new visual brand identity now represents the organisation and is supported by clear guidelines providing the foundation for our modern communication requirements.”

Neil Jones

PR and Records Manager, Trinity House

Trinity House Stationary
Trinity House Branded Tie
Trinity House Branded Enamel Badge