Defining moments that matter
Client
Definition
Project
The Definition Merger Rebrand
Services
Sector
The Brief
Following their merger, Acceleris and Limelight wanted to rebrand in order to bring unity to their new organisation. Being in the PR business, they came to us with clear ideas about their brand story but needing some support in naming their new entity and realising their new brand identity.
Definition is national and international PR, Communications and Reputation Management Agency based in London, Harrogate and Dubai. Specialising in both corporate communications and personal brand development for executives and entrepreneurs, they have gained national and international recognition, with over 60 awards across the public, private and third sectors.
The Solution
From initial conversations we learned that it was important to avoid anything too masculine or heavy handed, this brand needed a neutral sophistication and minimalism. Following an exhaustive naming process, the client settled on Definition which immediately unlocked the visual metaphor of light and shadow.
Defining moments that matter
The Brief
Following their merger, Acceleris and Limelight wanted to rebrand in order to bring unity to their new organisation. Being in the PR business, they came to us with clear ideas about their brand story but needing some support in naming their new entity and realising their new brand identity.
Definition is national and international PR, Communications and Reputation Management Agency based in London, Harrogate and Dubai. Specialising in both corporate communications and personal brand development for executives and entrepreneurs, they have gained national and international recognition, with over 60 awards across the public, private and third sectors.
Following their merger, Acceleris and Limelight wanted to rebrand in order to bring unity to their new organisation. Being in the PR business, they came to us with clear ideas about their brand story but needing some support in naming their new entity and realising their new brand identity.
From initial conversations we learned that it was important to avoid anything too masculine or heavy handed, this brand needed a neutral sophistication and minimalism. Following an exhaustive naming process, the client settled on Definition which immediately unlocked the visual metaphor of light and shadow.
