On the back of the successful design and print support that Better provided for the un:life magazine, the University of Northumbria and the UNSU has been working with Better to deliver a campaign across campus for the NUS National Student Survey to 3rd year students.
The Students’ Union required the development of a design concept for the promotion of the 2008 / 2009 National Student Survey developing on the existing 2007/2008 campaign, ‘notanothertickingsurvey’ concept.
The design concept needed to be appealing to a mass audience with the overall aim of the project being to encourage 70%+ of final year students to complete the survey.
A key focus of the concept was to be bold, colourful and eye catching ensuring the promotional campaign was extremely high profile. The concept and creative developed for the campaign was then applicable to a wide range of media including posters, flyers, banners, website, plasma screens, and staff clothing.
The design concept developed an effective ‘hook’ or theme building on last year which included swear words being replaced with words related to surveys, a concept which was then further developed by the Better team to take it in a new direction giving new life to the campaign. – ‘not another ticking survey’ / ‘tick to death of surveys’.