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Transformation and Growth. That’s Better.

26th January 2012

Transformation and Growth. That’s Better.

Transformation and Growth. That’s Better.

After a year of transformation in 2011, our vision for 2012 is growth. We’ve matured and grown dramatically since setting up in 2008, and with our exciting plans for growth it’s time to up our game again. Sounds grand we know, however it’s definitely not all talk. To prove it we’re delighted to announce the appointment of Kate Burton as Brand Director.

Kate will add considerable experience to our existing agency team in terms of creativity, brand communications and client servicing, reinforcing our audacious ambitions for Better. Kate’s pragmatic and innovative approach to brand creation and management is based on over 20 years consulting with some of the world’s most iconic brands including ICI, Vodafone, Nike, BT, British Gas, Virgin, Diageo, Royal Mail and Nestlé. During her career, she has worked with London’s leading branding and design agencies – including Wolff Olins, Identica, JKR as well as WPP-owned Coley Porter Bell (as a Board Director) and Enterprise IG.

Kate’s focus is on providing expertise in the craft of delivering excellence through ideas-generation, effective brand management and compelling communication strategies.

Says Kate: “When I relocated to the North East, the challenge was to identify the agencies that would understand – and welcome – my London-based experience and sensibility.”

“Quite frankly, Better quickly emerged as the one to beat as I realised I was increasingly using them as my benchmark by recommending them before I had even met them.”

“Since then, not only have I been impressed with the scope and breadth of their work, I am blown away by their sophistication, their commitment to delivering excellence and their entrepreneurial spirit. Just as important, they are attracting the sort of clients that I really want to work with.”

So, as you can see we intend to deliver on our vision as we continue to build a design and brand consultancy full of the best people, doing the best work. You should know us by now though, at Better we’re never content with the best. That means living and breathing our commitment to continually evolving and challenging ourselves to keep delivering outstanding thinking, and award-winning creativity, for the most visionary of clients.

Building brands people believe in. That’s Better.

Mark Easby & Kate Burton

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