By S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee,
Roughly 86% of respondents in a survey conducted by Locomotion Creative in Nashville say they expect social media to impact the way companies do business and generate sales. Additionally, 64% believe their competitors are probably incorporating social media into their strategic plans.
The survey, which explored awareness and usage of social media — including social networking, Wikis, podcasts, e-mail and blogs — was sent to Locomotion Creative’s opt-in e-mail distribution list.
“While not a scientific study per se, the survey gives us a reasonable and reliable snapshot of attitudes held by business executives about the growing importance of social media,” said S.A. Habib, founder of Locomotion Creative, a marketing firm. “It reinforces the fact that companies must continue to give increasing emphasis to social media as part of their marketing plans.”
Survey respondents also acknowledged the growing importance of social media beyond business communications. More than 80% said social media will impact the way colleges and universities deliver instruction, while 77% say it will impact the way they interact with family and friends.
