Google WebMaster Help responds to a question from WebSEOAnalytics about social media and it’s impact on search rankings…”Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?”
Watch the video below in which Matt discusses how your social media channels, networks, content, and reputation can all influence search engine rankings.
“Yes we do use Twitter and Facebook links and rankings as we always have in our web search rankings, but in addition to this we are also trying to figure out a little bit about the reputation of an author or creator.”
We strongly advocate developing a vibrant social media engagement strategy around your website, which in turn can create a powerful digital footprint for your brand impacting directly on visibility and rankings.