Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?
As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.
You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.
Speaker: Mr Declan Metcalfe
CPD Hours: 1.0
The Old Brewery
Host: Durham Tees Valley
More about the Speaker: Declan Metcalfe, Marketing Director, Better Brand Agency.
Declan began his marketing career at KP Foods (UK) where he worked as part of the brand team responsible for Discos, Frisps and Roysters snacks. Declan was responsible for taking the company’s portfolio of brands online in the late 90’s, before moving across the desk to work with some of the region’s biggest digital/brand agencies. Declan is now a partner in his own brand agency Better, which focuses on growing profitable brands, using the team’s mix of experience across marketing, digital and social media to bring a brand and its audience closer together; a vital undertaking in the current economic climate.
This event is kindly hosted by The Old Brewery – now a business centre with meeting rooms on the restored site of Castle Eden’s historic brewery.
Registration for this event begins at 08:00 to allow for breakfast and networking. The event begins at 09:00 and is expected to finish at 10:00.
Studying Member: £0
Alternative Pay Details:
Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.
Contact: Region and Branch Events Team
Contact Email: email@example.com