We worked closely with their leadership team to develop a new brand strategy and visual identity that expresses Jacksons’ people-first outlook and promise of confidence, clarity and care.
The rebrand aims to bridge the gap between internal culture and external perception, reinforcing Jacksons’ role as the North East’s trusted independent law firm. At the same time, we’ve carefully modernised and amplified nearly 150 years of history and built on their commitment to provide expert legal advice with genuine empathy and understanding. Alongside the updated look and feel, we’ve also delivered a new immersive website.
Paul Bell, Client Relationship Director at Better, said: “Jacksons is a firm rooted in trust, expertise, and genuine care. We’ve created a brand that reflects not only their heritage but their forward-thinking mindset and people-first values.
“The new brand will help Jacksons stand out, attract potential clients, recruit new talent, and reinforce their reputation as the region’s most trusted law firm.”
Erica Turner, Head of Legal at Jacksons, said: “Since 1876, we’ve been more than just lawyers, we’ve been a guiding light and a steady hand for generations, through the biggest moments in our clients’ lives.
“The new brand reflects Jacksons as the North East’s trusted independent law firm and we now have a new identity that balances our heritage with modernity. Crucially, it also expresses who we are and who we have always been. I would recommend the process to every business.”
The new brand was launched at exclusive events at Wynyard Hall and Baltic’s Riverside Suite, where team members from Jacksons joined a range of business leaders across the North East. Erica was joined by head of operations, Amie Callan, to unveil the new brand, which has remained top secret for several months.
Armed with a more distinctive and meaningful brand, Jacksons is set to strengthen its position in the industry and continue its growth across the North East and beyond.
To find out more and experience the new brand online, visit Jacksons’ new website.
Keep an eye on our projects as we’ll soon launch the full case study, exploring the story behind the new brand strategy and identity.
