Better unveils Rochdale Creates brand to help drive cultural and economic growth

Charged by Rochdale Development Agency, Better delivered a comprehensive brand strategy, visual identity, and guidelines that reflect Rochdale Creates’ mission of using creativity to drive inclusivity, shape economic prosperity, and establish Rochdale as a culturally renowned place to live, work, and visit.

Rochdale Creates is focused on building a future that celebrates Rochdale’s rich history of innovation and collaboration, harnessing creative energy to bring individuals, organisations, events, and venues together under a shared vision. The initiative is designed to shift perceptions, inspire curiosity, and provide a platform for the next generation of cultural pioneers to thrive in a dynamic and connected community.

John Taylor, Creative Director at Better, added: “Across the world, we’ve seen how strong place brands grounded in meaningful stories and authentic narratives can shift perceptions and deliver change for good. 

“With Rochdale Creates, we’ve created a movement that can be adopted by the next generation of cultural pioneers, inspiring ownership, encouraging curiosity and shaping an exciting and prosperous place to be.”

The new brand, developed in close collaboration with Rochdale Development Agency and the community, amplifies Rochdale’s commitment to creativity and sets the stage for a future where culture, community, and business are interconnected. The visual identity is modern, vibrant, and designed to be agile – allowing Rochdale Creates to tell diverse creative stories that resonate both locally and beyond.

The new Rochdale Creates brand is an example of how a well-crafted place brand can empower communities and drive cultural and economic progress, marking an exciting new chapter for Rochdale and Greater Manchester.

Keep an eye on our projects for the full case study, looking at the process behind the new Rochdale Creates brand strategy and visual identity. For more information about Rochdale Creates, visit the Rochdale Creates website.