The Rise

Turning an address into a landmark

Client

Metropolitan Thames Valley

Project

The Rise Place Brand

Services

Art Direction, Brand Identity, CGI Production, Copywriting, Design, Destination Story, Naming, Photography, Print Management, Web Development

Sector

Property & Placemaking

Turning an address into a landmark

The Brief

Metropolitan asked us to create an identity that reflected this development's role in the area's exciting regeneration. Something upbeat, refreshing and positive.

With little site history to draw on, the development's most interesting elements were the structural design - the way its buildings transition from existing pre-war two storey terraced all the way up to modern high rise office space.

The biggest challenge was the name … a typically uninspiring address: 255 Ealing Road.

Background

This development by Metropolitan is set to play a significant role in the growth of one of North West London’s most exciting redevelopments.

Alperton is fast becoming an attractive and thriving place to be. And as this part of London reaches new heights, this development provides a chance to be a part of a young, bustling and progressive community.

The Solution

With a competing development just down the road called ‘243 Ealing Road’ we began the project by dispensing with the address and establishing a new name for the project: The Rise.

The Rise was a positive metaphor for the regeneration - a new start, a new day, sun rise, positivity, growth. It also tied in nicely with the development's distinctive stepped silhouette.

This name acted as the catalyst for a place brand that reflected all the positive associations of the name. A warm, bright, modern identity heavily inspired by the development's unique design and structure, with the buildings themselves literally rising from the surrounding streets.

Turning an address into a landmark

The Brief

Metropolitan asked us to create an identity that reflected this development's role in the area's exciting regeneration. Something upbeat, refreshing and positive.

With little site history to draw on, the development's most interesting elements were the structural design - the way its buildings transition from existing pre-war two storey terraced all the way up to modern high rise office space.

The biggest challenge was the name … a typically uninspiring address: 255 Ealing Road.

This development by Metropolitan is set to play a significant role in the growth of one of North West London’s most exciting redevelopments.

Alperton is fast becoming an attractive and thriving place to be. And as this part of London reaches new heights, this development provides a chance to be a part of a young, bustling and progressive community.

Metropolitan asked us to create an identity that reflected this development's role in the area's exciting regeneration. Something upbeat, refreshing and positive.

With little site history to draw on, the development's most interesting elements were the structural design - the way its buildings transition from existing pre-war two storey terraced all the way up to modern high rise office space.

The biggest challenge was the name … a typically uninspiring address: 255 Ealing Road.

With a competing development just down the road called ‘243 Ealing Road’ we began the project by dispensing with the address and establishing a new name for the project: The Rise.

The Rise was a positive metaphor for the regeneration - a new start, a new day, sun rise, positivity, growth. It also tied in nicely with the development's distinctive stepped silhouette.

This name acted as the catalyst for a place brand that reflected all the positive associations of the name. A warm, bright, modern identity heavily inspired by the development's unique design and structure, with the buildings themselves literally rising from the surrounding streets.

Bold, vivid blocks evoking the developments unique silhouette became a recurring motif

Better art directed a non-traditional 3D render of the development, captured at sunrise

Alongside custom 3D renders, Better location photography, all to be shot at sunrise