One Ocean Beauty

Making waves with sustainable beauty

Client

Present Life

Project

One Ocean Beauty

Services

Brand Identity, Design, Typography

Sector

Consumer Goods

Making waves with sustainable beauty

The Brief

Despite having defined a clear manifesto, a powerful WHY and archetype blend; One Ocean’s logo and typography were failing to properly express the innovation, refinement and duality of this emerging blue beauty brand.

Background

One Ocean Beauty creates marine-based beauty products that transform the beauty status quo. Passionate about exploring the ocean to gain a deeper understanding of its healing potential, they create cutting-edge beauty formulations that are good for you, your skin, and the ocean.

The Solution

Building on three archetypal values defined by One Ocean — adventurous, visionary and scientific — we generated thirteen triangulated typographic directions. These options helped One Ocean Beauty to select a clear visual tonality. This tone was refined into a final wordmark and refreshed typographic and design direction.

Making waves with sustainable beauty

The Brief

Despite having defined a clear manifesto, a powerful WHY and archetype blend; One Ocean’s logo and typography were failing to properly express the innovation, refinement and duality of this emerging blue beauty brand.

Background

One Ocean Beauty creates marine-based beauty products that transform the beauty status quo. Passionate about exploring the ocean to gain a deeper understanding of its healing potential, they create cutting-edge beauty formulations that are good for you, your skin, and the ocean.

The Brief

Despite having defined a clear manifesto, a powerful WHY and archetype blend; One Ocean’s logo and typography were failing to properly express the innovation, refinement and duality of this emerging blue beauty brand.

The Solution

Building on three archetypal values defined by One Ocean — adventurous, visionary and scientific — we generated thirteen triangulated typographic directions. These options helped One Ocean Beauty to select a clear visual tonality. This tone was refined into a final wordmark and refreshed typographic and design direction.

video

Rolling in the deep

The new logo expresses the duality of One Ocean Beauty, two typefaces each representing a unique facet of the brand. Headlines are elegantly rendered in an organic flowing serif, whose letterforms naturally roll into one another in waves. Meanwhile, descriptors are typed in a monospaced font inspired by lab sample labelling. Setting the descriptor in this unorthodox style represents the brand's efforts to evolve and reclassify beauty scientifically, learning from nature without harming it.
video

Ocean colour scene

We expanded the colour palette, drawing directly from the ocean’s white foam, its cerulean blues and deeper, darker hues from its depths. Finally, to the surface, the stones and sands of the shore, green algae and a refreshing aqua mist.
One Ocean Beauty Colour Palette.

The tide is high

Ocean imagery forms a crucial part of the One Ocean Beauty brand. To help differentiate products, their active ingredients and their uses, we introduced a logic to types of oceanic photography that could be used on pack.
One Ocean Beauty Ultra-hydrating Algae Oil.
One Ocean Beauty Bluelight Protection Mist.
One Ocean Beauty Ultramarine Cellulite.
One Ocean Beauty Sunscreen.
One Ocean Beauty Social Posts.
One Ocean Beauty Website Case Study.
One Ocean Beauty Instagram.
One Ocean Beauty - Clean Beauty is Healthy Beauty.
One Ocean Beauty Icons.
One Ocean Beauty Magazine Advert.
One Ocean Beauty Brand Guidelines.