Engineering evolution for high-performance manufacturing
Client
Metador
Project
Metador Rebrand
Services
Sector
The Brief
Metador needed to evolve. While their technical excellence and bold personality were well expressed, the brand hadn’t kept pace with growth or their bespoke offering. What was missing was a stronger articulation of their customer-first culture, and quiet innovation. Our brief was to build on the equity they already had — refining and expanding the brand to reflect Metador’s maturity, broaden its appeal, and elevate both perception and performance across every touchpoint.
Metador is a leading manufacturer of high-performance steel doors — expertly engineered for construction, healthcare, logistics, education and beyond. Since 2004, they’ve built a reputation for technical quality, reliable service, and custom-made solutions. As they celebrate their 20th anniversary and drive forward with plans to reach a £50 million turnover, the moment was right to reflect and review.
The Solution
We refined the brand across every level — from strategic foundations to digital execution. The evolved brand narrative champions Metador’s custom capabilities, their problem-solving mindset and their push for progress. Visually, we introduced clarity and sophistication without losing strength or edge. The new system articulates Metador’s position with more polish, while giving them a scalable, future-ready toolkit. The result is a brand that looks as sharp as it thinks — still made of stronger stuff, but now built to do even more.
Engineering evolution for high-performance manufacturing
The Brief
Metador needed to evolve. While their technical excellence and bold personality were well expressed, the brand hadn’t kept pace with growth or their bespoke offering. What was missing was a stronger articulation of their customer-first culture, and quiet innovation. Our brief was to build on the equity they already had — refining and expanding the brand to reflect Metador’s maturity, broaden its appeal, and elevate both perception and performance across every touchpoint.
Metador is a leading manufacturer of high-performance steel doors — expertly engineered for construction, healthcare, logistics, education and beyond. Since 2004, they’ve built a reputation for technical quality, reliable service, and custom-made solutions. As they celebrate their 20th anniversary and drive forward with plans to reach a £50 million turnover, the moment was right to reflect and review.
Metador needed to evolve. While their technical excellence and bold personality were well expressed, the brand hadn’t kept pace with growth or their bespoke offering. What was missing was a stronger articulation of their customer-first culture, and quiet innovation. Our brief was to build on the equity they already had — refining and expanding the brand to reflect Metador’s maturity, broaden its appeal, and elevate both perception and performance across every touchpoint.
We refined the brand across every level — from strategic foundations to digital execution. The evolved brand narrative champions Metador’s custom capabilities, their problem-solving mindset and their push for progress. Visually, we introduced clarity and sophistication without losing strength or edge. The new system articulates Metador’s position with more polish, while giving them a scalable, future-ready toolkit. The result is a brand that looks as sharp as it thinks — still made of stronger stuff, but now built to do even more.
Secure the idea
This idea grounds the entire brand in purpose. It speaks to product and service, mindset and mission. And it gives Metador a unifying narrative that’s both functional and emotive: engineered security, tailored with care. It’s a commitment that shows up in every detail.
Constructing character
Steel talk
Shaped with strength
Built to work
Levels of protection
Engineered for experience
We also rebuilt Metador’s website from the ground up — creating a digital platform that mirrors the quality and custom nature of their products. Powered by a tailored WordPress CMS, the site now offers better usability, SEO performance and content control. A cleaner structure and refined UX support multiple user types — from contractors to specifiers. It now serves as a clear window into Metador’s world, and a real sales tool.
“We wanted to mark 20 years of Metador with the launch of our new brand to better reflect who we are as a company. We’ve come a long way since we started in 2004, and our business has evolved dramatically since then. Better has helped us create something that not only reflects our heritage but also supports our future. We’re excited about what lies ahead.”
Luke Evershed
Sales and Marketing Director, Metador
