Creating a bold look for strong doors
Client
Metador
Project
Metador Rebrand
Services
Sector
The Brief
Overall this was a job of simplification and distillation. After we created their new Brand Story we knew that Metador had a simple message of strength. To keep that message as stark as possible we needed a much cleaner, more professional, more cohesive and more robust design system.
Metador is a North East based manufacturer and supplier of steel doors and doorsets aimed at customers nationwide. They provide security and fire rated steel doors with close collaboration, solid service and stronger steel.
The Solution
Along with the need to update, Metador came to us with one main problem; the fact that their doors were stronger wasn’t coming through clearly. While it is the job of marketing to convey product benefits and selling points, brand can support, emphasise and even subconsciously lay the groundwork. So every part of this brand was designed to look and feel strong.
Creating a bold look for strong doors
The Brief
Overall this was a job of simplification and distillation. After we created their new Brand Story we knew that Metador had a simple message of strength. To keep that message as stark as possible we needed a much cleaner, more professional, more cohesive and more robust design system.
Metador is a North East based manufacturer and supplier of steel doors and doorsets aimed at customers nationwide. They provide security and fire rated steel doors with close collaboration, solid service and stronger steel.
Overall this was a job of simplification and distillation. After we created their new Brand Story we knew that Metador had a simple message of strength. To keep that message as stark as possible we needed a much cleaner, more professional, more cohesive and more robust design system.
Along with the need to update, Metador came to us with one main problem; the fact that their doors were stronger wasn’t coming through clearly. While it is the job of marketing to convey product benefits and selling points, brand can support, emphasise and even subconsciously lay the groundwork. So every part of this brand was designed to look and feel strong.
Strong principles, stronger doors
When is a door not a door?
