Shedding light on tax relief
Client
Harlands Accountants
Project
The New Lumo Brand
Services
Sectors
The Brief
Lumo is a North East based R&D Tax Consultancy aimed at UK based companies that innovate and push the boundaries of their specialist sectors. As a new start-up they needed not only a distinctive identity and look, they also needed a name for their service.
R&D Tax Credits are a government incentive to help UK businesses by rewarding innovation with tax relief. Any company that has spent time and money developing new processes, new products or new services can claim back up to 33p in every £1 of qualifying costs. This 33% of R&D costs can then be offset against Corporation Tax or, in some cases, received as a cash credit from HMRC. Lumo partners with businesses to help them understand and capitalise on R & D credits.
The Solution
We don’t always get the opportunity to name a brand we’re designing for but we can always say that a bright and engaging name will unlock a creative direction far quicker than weeks of brainstorming around a more functional descriptor. A naming workshop allowed us to understand the business and narrow down naming techniques. As this was a fairly short and agile project, eliminating dead ends early was essential, these kinds of workshop allow us to move quickly while still bringing the client on the journey.
Shedding light on tax relief
The Brief
Lumo is a North East based R&D Tax Consultancy aimed at UK based companies that innovate and push the boundaries of their specialist sectors. As a new start-up they needed not only a distinctive identity and look, they also needed a name for their service.
R&D Tax Credits are a government incentive to help UK businesses by rewarding innovation with tax relief. Any company that has spent time and money developing new processes, new products or new services can claim back up to 33p in every £1 of qualifying costs. This 33% of R&D costs can then be offset against Corporation Tax or, in some cases, received as a cash credit from HMRC. Lumo partners with businesses to help them understand and capitalise on R & D credits.
Lumo is a North East based R&D Tax Consultancy aimed at UK based companies that innovate and push the boundaries of their specialist sectors. As a new start-up they needed not only a distinctive identity and look, they also needed a name for their service.
We don’t always get the opportunity to name a brand we’re designing for but we can always say that a bright and engaging name will unlock a creative direction far quicker than weeks of brainstorming around a more functional descriptor. A naming workshop allowed us to understand the business and narrow down naming techniques. As this was a fairly short and agile project, eliminating dead ends early was essential, these kinds of workshop allow us to move quickly while still bringing the client on the journey.
Bright Ideas
Light reading
Guiding light
As a new start-up Lumo had two challenges with: Firstly, raising awareness that Lumo can help with R&D tax credits and secondly helping businesses of what R&D tax credits are. A clean, fluid and effective digital presence was essential to convey these messages.
“Developing the Lumo brand was key to differentiating our R&D service from the work we do as an accountancy practice. The brand is bright, vibrant and distinctive which reflects our approach and helps set us apart from others. It is not only visually striking and easily recognised though, the brand is built around our key proposition and has defined Lumo’s positioning as not just ‘writing up history’ (to make a tax claim), but being actively engaged in helping businesses to exploit innovations strategically. The brand has enabled Lumo to gain a great reputation in the market place and win some big name R&D claims helping Lumo to almost double the turnover from year end 31 March 2019!”
Joanne Warren
Managing Director, Lumo
