Brampton Park

Military history meets rural living

Client

Metropolitan Thames Valley

Project

Brampton Park

Services

Naming, Brand identity, Destination story, Design, Art direction, Photography, Copywriting, Web, Print management

Sector

Property

Military history meets rural living

The Brief

Metropolitan Housing needed an aspirational brand, property naming and accompanying design language for a unique rural development. It was important to reference the historical RAF site without ever overplaying any militaristic themes. As this development was well connected and pitched as an out of town alternative it needed to feel warm, comforting, natural and relaxed. Like the development, the tone should be fresh and modern with just a touch of tradition.

Background

Brampton Park by Metropolitan is a residential development in the scenic Huntingdonshire village of Brampton. Nestled within the historic Cambridgeshire countryside, Brampton Park provides a modern rural lifestyle within beautifully relaxed woodland surroundings. The village itself dates back to the Domesday Book, but in more recent times Brampton has been home to an RAF base as well as being used by United States Army Air Corps during the Second World War.

The Solution

Our design language for Brampton Park referenced the area’s aviation history, colour palettes were drawn from vintage RAF uniforms, leather flying jackets and life vests. The identity is a fusion of a leaf and military insignia, while the typography choices elevated the design with a sense of sophistication and refinement. Buildings were named using the surnames of famous people through history that have served in the RAF. We commissioned photography to evoke the sense of cosy village life that Brampton is surrounded by. Finally, we brought everything together in beautifully hand stitched brochures, featuring carefully selected stock that echoed the natural surroundings with wonderfully rich and tactile textures.

Military history meets rural living

The Brief

Metropolitan Housing needed an aspirational brand, property naming and accompanying design language for a unique rural development. It was important to reference the historical RAF site without ever overplaying any militaristic themes. As this development was well connected and pitched as an out of town alternative it needed to feel warm, comforting, natural and relaxed. Like the development, the tone should be fresh and modern with just a touch of tradition.

Brampton Park by Metropolitan is a residential development in the scenic Huntingdonshire village of Brampton. Nestled within the historic Cambridgeshire countryside, Brampton Park provides a modern rural lifestyle within beautifully relaxed woodland surroundings. The village itself dates back to the Domesday Book, but in more recent times Brampton has been home to an RAF base as well as being used by United States Army Air Corps during the Second World War.

Metropolitan Housing needed an aspirational brand, property naming and accompanying design language for a unique rural development. It was important to reference the historical RAF site without ever overplaying any militaristic themes. As this development was well connected and pitched as an out of town alternative it needed to feel warm, comforting, natural and relaxed. Like the development, the tone should be fresh and modern with just a touch of tradition.

Our design language for Brampton Park referenced the area’s aviation history, colour palettes were drawn from vintage RAF uniforms, leather flying jackets and life vests. The identity is a fusion of a leaf and military insignia, while the typography choices elevated the design with a sense of sophistication and refinement. Buildings were named using the surnames of famous people through history that have served in the RAF. We commissioned photography to evoke the sense of cosy village life that Brampton is surrounded by. Finally, we brought everything together in beautifully hand stitched brochures, featuring carefully selected stock that echoed the natural surroundings with wonderfully rich and tactile textures.

Brampton Park Identity
Brampton Park Brochure Stacked

Textured paper stock and singer sewn binding amplified the brand's rural character

Brampton Village
Brampton Park Green Brochure Spread
Brampton Park Place Brand Brochure Spread and Property Inserts
Brampton Park Brochure Logo Cut Out
Property Marketing Brochure Detail
Brampton Park Marketing Brochure Map Spread
Brampton Park Website
Brampton Park Racecourse
Brampton Village Black Bull Pub
Brampton Park Village Florist
Brampton Park Marketing Suite Brand
Brampton Park Marketing Suite - Identity
Metropolitan appointed Better as lead agency as we were really impressed by their process, experience, passion and energy. Following their work on the place brand for our flagship development at Clapham Park, we are also looking forward to working with Mark and the team at Better to develop scheme led brands for a number of our other development projects across the South.”

James Chatt Collins

Sales and Marketing Director, Metropolitan Housing

Brampton Park Sheet
Brampton Park Sheet ALt