Getting real with award winning hair extensions
Client
Additional Lengths
Project
The Additional Lengths Brand Refresh
Services
Sector
The Brief
Selling globally for two decades, Additional Lengths needed to organise and level-up their existing brand hierarchy. With an over emphasis on their premium range in recent years, their overarching brand had been left behind, causing both strategic and consumer confusion. The main focus of the brief was to elevate Additional Lengths’ look and feel and bring consistency to their guidelines, while raising the brand’s visual quality in line with their products.
Additional Lengths are award winning hair extension specialists. Just like their name, they’re all about additional. That little extra that makes a big difference; something more that sets them apart from the rest. From internal brands to aftercare and outstanding customer service, they bring the best in class, to help their customers look and feel their best.
The Solution
With little brand narrative, the first task was to define their brand story, get to the heart of their purpose and position their proposition. This brought clarity to their brand hierarchy and helped inform the visual approach, which revolved around a timeless wordmark and more neutral colour palette, partnered alongside an honest, down to earth and stripped-back image style.
Getting real with award winning hair extensions
The Brief
Selling globally for two decades, Additional Lengths needed to organise and level-up their existing brand hierarchy. With an over emphasis on their premium range in recent years, their overarching brand had been left behind, causing both strategic and consumer confusion. The main focus of the brief was to elevate Additional Lengths’ look and feel and bring consistency to their guidelines, while raising the brand’s visual quality in line with their products.
Additional Lengths are award winning hair extension specialists. Just like their name, they’re all about additional. That little extra that makes a big difference; something more that sets them apart from the rest. From internal brands to aftercare and outstanding customer service, they bring the best in class, to help their customers look and feel their best.
Selling globally for two decades, Additional Lengths needed to organise and level-up their existing brand hierarchy. With an over emphasis on their premium range in recent years, their overarching brand had been left behind, causing both strategic and consumer confusion. The main focus of the brief was to elevate Additional Lengths’ look and feel and bring consistency to their guidelines, while raising the brand’s visual quality in line with their products.
With little brand narrative, the first task was to define their brand story, get to the heart of their purpose and position their proposition. This brought clarity to their brand hierarchy and helped inform the visual approach, which revolved around a timeless wordmark and more neutral colour palette, partnered alongside an honest, down to earth and stripped-back image style.
