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Winning New Business: E-Marketing – Developing Your Digital Footprint

21st September 2010

Winning New Business: E-Marketing – Developing Your Digital Footprint

Winning New Business: E-Marketing – Developing Your Digital Footprint

Tweeting; hash tags; mashable; SEO; tiny url’s – these are all terms that a few years ago didn’t even exist, yet today they play a fundamental part in organisations’ marketing strategies.

Service Network are hosting an event that will take you through the step by step process of developing a digital footprint for your business. A digital footprint is a collection of activities and behaviours recorded when an organisation interacts in a digital environment.  It includes the recording of activities such as clicks on e-newsletters, visits to a web-page, tweets and Facebook updates.

Date: Thursday 21st October 2010
9:00am – 12:00pm

Location: Wynyard Park, Wynyard Avenue, Billingham, Tees Valley, TS22 5TB view map

Mark Easby of brand agency Better will expertly guide you through the key areas you need to understand in today’s digital world:

Why you need to develop your digital footprint.

How to listen to the internet – how to find out where your audience is and what they are talking about.

How to join in – what choices you have to make, how to think strategically and why you have to be committed to the task.

What to do when your audience talks to you – you need to learn how to develop a conversation.

How to measure your channels.

How to drive your audience to your database – how e-mail marketing, search engine optimisation, campaign planning and public relations all link in to your digital footprint.

How to stay ahead of the competition.

After this event, you will go back into your business and start listening, engaging, interacting, recording, sharing and discussing digital information in a very human way.  You will come away with an understanding of how social media can work for your business and will be empowered with the energy to create a successful digital footprint for your organisation.

Better is an agency specialising in brand, design, marketing and social media campaigns.  Mark is heavily involved with clients ranging from start up businesses through to national brands.

Cost: Free to Service Network members, £35 + VAT to non members.

Please contact Sarah Willan on 0191 244 4031 or book online at

To avoid a cancellation fee of £35 + VAT please inform the Service Network team in writing at least 48 hours before the event if you register but can no longer attend.

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