mima (Middlesbrough Institute of Modern Art) has partnered with Better to help develop and deliver a social media strategy for the landmark arts venue. Better primarily helped the marketing team at mima understand how social media integrates with their communication strategy and bring it’s audience closer to them on a daily basis before being asked to build and integrate and number of social media tools around their destination website.mima is a bold new gallery of modern and contemporary art designed by Erick van Egeraat Associated Architects. The gallery brings together the town’s art collections for the first time. mima hosts temporary exhibitions of fine art and craft from 1900 to now. Featuring the work of internationally acclaimed artists, the programme includes painting, drawing, ceramics, jewellery design, sound, film, mixed media, photography and sculpture. Exhibitions change every quarter.
For more information please visit http://www.visitmima.com/