Better shapes Middlesbrough’s next chapter with Crown Square brand

As the largest single investment in Middlesbrough for a generation, the mixed-use development will be the first of its kind in the region, creating a vibrant new neighbourhood that combines accommodation for 471 students, 244 build-to-rent apartments, and a 210-room Fairfield by Marriott hotel.

Better was appointed to lead the full brand creation, from naming and brand strategy through to the visual identity, capturing the bold ambition and dynamic community at the heart of Crown Square. The brand was unveiled earlier this month at UKREiiF, where it was introduced to national investors and stakeholders as a defining moment for Middlesbrough’s evolution.

Mark Easby, Managing Director at Better, said: “Being chosen to deliver the brand for such an important project in Middlesbrough is a proud moment for our team. We work on projects all over the world, but having the opportunity to contribute to something that will have such a positive impact on our local community is deeply meaningful. This is our home, and we’re excited to play a role in shaping its future.”

The development responds directly to Middlesbrough’s growing reputation as a thriving urban centre, home to one of the fastest-growing tech hubs outside London, a world-leading university with a £280 million campus, and rapidly expanding industries across digital, professional services, and advanced manufacturing. With rising salaries and growing demand for modern, high-quality living, Crown Square is designed to meet the needs of a new generation of professionals, students, and visitors.

Now launched, Crown Square will be a gateway location and symbol of Middlesbrough’s renewed ambition. Visit Crown Square to find out more.