30.04.25
Better appointed as brand partner to lead Rockliffe Hall’s new chapter
As Rockliffe Hall embarks on a multimillion-pound transformation, aimed at becoming one of the UK's leading luxury destinations, strategic brand agency Better has been appointed to spearhead the rebrand of the prestigious 375-acre resort.
Written by Mark EasbyMark Easby
Written by Mark Easby,
Managing Director
Located in the North East, Rockliffe Hall has long been synonymous with excellence across golf, spa, and hospitality. Now, as part of an ambitious evolution, the award-winning five-star resort hotel is undertaking a series of significant renovation projects. These include the full restoration of the Grade II-listed Old Hall and the creation of a new purpose built 36 cover fine-dining restaurant following the appointment of two-Michelin-starred chef James Close as Culinary Director. Planning permissions have already been secured for a new restaurant and extensive refurbishments across the hotel, setting the stage for a redefined luxury guest experience.
Following a competitive pitch process, Better was selected as Rockliffe Hall’s strategic brand partner to bring its evolving vision to life. The agency will lead the development of a new brand strategy, verbal identity, design system, and activation approach, ensuring the brand aligns with Rockliffe’s renewed ambition and reconnects its rich heritage with a contemporary spirit of distinction.
Paul Bell, Client Services Director at Better, commented:
“Rockliffe Hall is a true icon — not just in the North East, but nationally. This new chapter is a bold statement of intent. The ambition isn’t simply to renovate, but to redefine what Rockliffe stands for. We’re proud to help shape the next era for this extraordinary brand.”
“Choosing Better felt natural from the outset. Their strategic insight, creative vision, and passion for our future stood out immediately. This rebrand goes far beyond aesthetics — it’s about aligning our brand to the exceptional experience we offer and setting the stage for a decade of transformative growth.”
Katy Stevenson
Head of Marketing at Rockliffe Hall
The new Rockliffe Hall brand will be revealed in phases as key areas of the resort reopen, marking an exciting new era for one of the UK’s most exceptional luxury destinations.
To discover how Better uses brand thinking to power progress for brave brands around the globe, visit better.agency. For the latest updates on Rockliffe Hall’s redevelopment journey — including James Close’s arrival and new project milestones — visit the Rockliffe Hall blog.