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Be Better Informed – July 2009

7th July 2009

Be Better Informed – July 2009

Be Better Informed – July 2009

Our monthly shout out about what’s buzzing in the Better studio.

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If We Can You Can Challenge. ‘The Winners’.
Sadly Mark didn’t win (Congrats BTW to Craig Smith, Ian Smith, Esther Dingley, Steven Smith, Ray Liddle, Louise Bell, Rob Earnshaw and Ralph Thompson) but a keenly contested challenge gave us a lot of valuable coverage and goes to show that just taking part in the challenge can help a young business raise it’s profile. A lot of friends, clients and peers took the time to support us so here’s a big shout out to all the good good people who took the time to vote for us. Just being in the company of such dynamic businesses makes us feel we’re doing the right things and people see us as a company worth following.

CIM Event 16th September 2009:
Facing the future – Is there space for social networks in your business?

Is social media a flash in the pan? Is it relevant to your business and should it be at the heart of your marketing strategy? Or should we get a (second) life and stop the twitter?

As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation, delivered by our very own Declan, will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.

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We’d like to say a warm welcome to some nice new clients.
Please look out for them, they’re great businesses and organisations led by good people.

Northern Defence Industries (NDI) – Probably one the most memorable pitches we’ve ever been too. A power cut in the building gave us a break in the proceedings but we are delighted to have been appointed by Robin and the team after a three way pitch to deliver a new website for them. We’re enjoying working with the guys there and look forward to launching the new site in September.

Teesside University Student Union – The award winning Student Union has chosen Better to help them develop the Student Union brand. With over half the Better team having first hand knowledge of what the SU means to Students at Teesside University we’re really looking forward to working with the team and creating a new identity.

MPI Offshore – We’re really happy to be working with Paul and the team on their website and brochure. We love working with engineers, they hit every deadline and like solid project management which is absolutely fine with us. The website is in the studio and due to go live this month.

Thursday Fizz and Marketing: The Art Of launch – We’ve been happy to lend a hand with a new identity for Thursday Fizz where incidentally Business Link launched Marketing: The Art Of conference (Lots of buzz about this already on Twitter #mtao) We’re supporting Benchmark Communications social media strategy for the conference so check it out.

Philippa Gregory – Celebrated author of The Other Boleyn Girl has appointed Better to re-develop her website in time for the launch of much anticipated novel The White Queen.

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From the Blog.
We’d rather contribute to the conversation than sit on the fence. 
That means poking your head up above the parapet to get shot at. We have opinions and ideas we’d like to share so here’s one of our most recent blog posts.

100% pure filtered brand messages!
One of the greatest challenges we face as marketers is to build and maintain strong brands. Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? Read full blog post…

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From left field.
(But it shouldn’t be).

Do The Green Thing (www.dothegreenthing.com) is a public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories from creative people and community members around the world, Green Thing focuses on seven things you can do – and enjoy doing. Join people from 199 countries doing their green things and making a difference. We met the inspirational co-founder Andy Hobsbawm at Shift Happens in York yesterday. Please check this out. Be entertained by what you see there and inspired to add your own story. Talking of entertainment check this short movie about roads signs and a walk we think it’s brilliant.

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From our Flickr Channel.
We’ve updated our Flickr channel with pictures from some of the recent going’s on in the world of Better.

Yarm Gala took place on a warm Sunday afternoon and included a couple of the Better team manning a station in the Bridge Street Gentleman’s Club Bell boat for the afternoons race. The team didn’t win but a great day by the river was had by all.
http://www.flickr.com/betterbrandagency

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From our YouTube Channel.
On our YouTube channel recent additions include what we think is going to become a Better obsession, we give your the international sport of ‘Speed Stacking’. Check it out, you’ll never be the same.
https://www.youtube.com/user/betterbrandagency

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Follow us on Twitter.
Keep up to date with the day to day goings on in the Better studio.
http://twitter.com/better_studio

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