02.02.26
Better rebrands Happy Being: The World’s Happiest Drink
The doctor-developed white tea is disrupting the better-for-you beverage category, with a genuine evolution that’s even more beneficial than the current wave of ‘healthy sodas’.
Written by James BoltonJames Bolton
Written by James Bolton,
Brand Strategist & Creative Copywriter
We’ve proudly partnered with emerging CPG brand, Happy Being, to launch their bold new identity, can design and digital presence. The strategic overhaul creates a distinctive, ownable presence for the number one white tea on Amazon; readying them to lead a fast-growing category across both shelf and screen.
Happy Being came to us at a pivotal inflection point backed by a standout product and impressive growth plans. With over 1.3 million cans sold in 2025, and $60m projected revenue in 2028, they were ready to scale. But their brand wasn’t. Inconsistent messaging, limited visual distinctiveness, and a wordmark that lacked impact were holding them back.
They needed a strategic foundation that could propel and carry their next phase of growth; a direction that combined scientific credibility and refreshingly-good taste with emotional clarity and commercial cut-through. A five day strategic sprint in New York aligned the team around a clear position, defining everything from purpose and archetype to tone of voice and messaging. The result was a confident, differentiated brand platform built to scale.
From there, we brought the strategy to life, building out a distinctive visual identity, and designing cans that powerfully communicate benefits as well as flavour. We developed a full suite of assets and guidelines to ensure consistency across every touchpoint and future product development. On the digital side, we reimagined the DTC experience to improve conversion and retention while aligning storytelling with commercial performance at every stage. Launched this month, the new brand identity and digital experience sets the tone for significant predicted growth.
Paul Bell, Client Services Director at Better, said: “Expanding our US client base, Happy Being is the kind of project we love, packed with big ambition, real innovation, and a team ready to lead. Our role was to give the brand the strategic clarity and creative edge it needed to grow with confidence. It’s both a rebrand and a foundation for scale.”
Sarrah Hallock, CEO at Happy Being, said:
“The experience of working with Better was thoughtful and collaborative from start to finish. They spent the time to truly understand the product and the community behind it, which made the outcome feel true to who we are.”
Healthy beverages are no longer niche. They’re driving powerful growth in a global market worth over $60bn. With a unified identity, sharper storytelling, and a distinct market position, Happy Being is ready to own its space as The World’s Happiest Drink. And we’re proud to have played our part in making it happen.
Keep an eye on our projects for the full case study, delving deeper into the new brand strategy and identity.