Simon Preece joins as associate brand director and will support the agency’s strategic growth, service offer and, as the most awarded marketer in DBA history, further develop its commercial effectiveness agenda.
Better makes two senior appointments to support growing business
Better has appointed two new members to its senior management team following unprecedented growth over the last two years.
29th October 2018
Written by Mark Easby
29th October 2018
Categories
Estimated Reading Time 7 Minutes
Mark Easby
Written by Mark Easby,
Managing Director
Simon brings a wealth of experience to Better having spent 26 years at Elmwood as a shareholder and main board member managing the development of many of their largest client relationships across FMCG, corporate and retail sectors and the BBC.
Simon said: “I am delighted to be joining the team at such a pivotal stage in the agency’s development.
"Better has a unique value proposition, with an impressive track record in delivering best in class business strategies for its clients.
“I am excited to be part of the team and look forward to working with its experienced and ambitious board to help deliver further growth.”
Additionally, John Taylor, who joined Better as creative director in 2016, will be appointed as board director. The appointment will further strengthen the leadership team and expand John’s management role within the agency whilst continuing to lead the delivery of the brand projects for clients across the UK.
From its headquarters in the North East, Better has seen its national growth develop faster than predicted after opening its office in London and securing over a quarter of a million pounds worth of new business in just a few months from outside the region.
Better’s phenomenal growth is due to the agency’s specialism for brand development and BetterBrandBuilder™, Better’s unique brand building tool designed for growing businesses.
The process has been developed to help companies define their unique proposition and distinct point of difference on which to build a relevant, authentic and powerful brand to drive business growth and deliver measurable commercial return. Recent client wins include Metropolitan Housing, Clapham Park, University Hospitals Association, ReatimeUK, Trinity House and Ensign.
Mark Easby managing director at Better, said: “We’re now recognised as a national agency and we’re securing significant contracts which is a real reflection of the service we offer and the value we deliver for our clients.
"We’re incredibly excited about Simon and John’s appointments to our management team, not only for their experience and expertise, but also it reflects our ambition and our ongoing investment in Better’s growth strategy.”
Browse other posts
13th April 2022
The things that money can’t buy, but brand can
The power of brand can spark immeasurable internal and cultural benefits, often stretching far beyond the cosmetics or spreadsheets of your business.
4th March 2022
The long and the short of it – well, mainly the long of it
The answer to an efficient and effective brand lies in both long AND short-term marketing. But for some, the long-term has been neglected.
10th January 2022
Keep up with the upkeep: give your brand a health check
As the New Year gets under way, there’s no better time to evaluate your business by taking a brand health check. Here’s four steps to keep your brand on track.
3rd January 2022
We Built the World; our creativity changed it
We’re proud to launch our very first art project, celebrating Teesside’s unique character, creativity and spirit of innovation.