Blog Archive

Category: Brand

Our latest stories, insights and
opinions from the past.

What is GDPR and how to prepare for it?

February 15, 2018

What is GDPR and how to prepare for it?

We’re guessing you’ve no doubt heard of GDPR by now, and hopefully you’re already on the road to understanding what...

Introducing Baltic’s new brand

June 2, 2017

Introducing Baltic’s new brand

We’ve recently completed our latest BetterBrandBuilder™ project, on behalf of one of the UK’s leading IT and Digital apprenticeship training...

(What’s the Story) Law Firm Glory? Rebranding Endeavour Partnership

May 8, 2017

(What’s the Story) Law Firm Glory? Rebranding Endeavour Partnership

We recently enjoyed a fantastic evening presenting our rebrand of Endeavour Partnership with Tees Valley Business Club at Rockliffe Hall. The...

Transforming Casper Shipping

March 14, 2017

Transforming Casper Shipping

At the start of the year, we completed a major project for one of Teesside’s longest-established companies. Casper Shipping is...

Why Hire a Branding Agency?

January 24, 2017

Why Hire a Branding Agency?

Branding agencies tend to be called on when things change. Events like new ownership, new leadership and new directions can...

The Battle of the Christmas Adverts

November 23, 2016

The Battle of the Christmas Adverts

Yep, it’s that time of the year already, the Christmas adverts are here! The nation’s biggest brands, shops and charities...

Archetypes in Branding

April 20, 2016

Archetypes in Branding

What are archetypes and what do they mean to your brand? As strange as it may seem, you already know....

Branding Ageing Better Middlesbrough

March 22, 2016

Branding Ageing Better Middlesbrough

As an agency that sits in the heart of Teesside, we absolutely love to get stuck into projects that benefit the...

Better Appoints Former Mullen Lowe Creative Director

February 26, 2016

Better Appoints Former Mullen Lowe Creative Director

We have some amazing news in that this week we’ve appointed former Creative Director at Mullen Lowe, John Taylor. Returning to...

The Customer Journey

January 26, 2016

The Customer Journey

Recently we talked about just how powerful packaging is when marketing a product, and where it falls into that all-important...

The Power of Packaging

January 22, 2016

The Power of Packaging

Packaging. It’s the very first tool that is used by brands to draw us in and persuade us to buy...

BetterBrandBuilder: DELIVER

August 6, 2015

BetterBrandBuilder: DELIVER

You may have already read our first two blogs in our BetterBrandBuilder series that cover the first two phases of...

BetterBrandBuilder: CREATE

August 5, 2015

BetterBrandBuilder: CREATE

You may have read the latest blog in our series, which focuses on the first stage of our BetterBrandBuilder process; DISCOVER. This blog...

BetterBrandBuilder: DISCOVER

July 30, 2015

BetterBrandBuilder: DISCOVER

Hopefully you’ve read our blog posts and e-books on the importance of brand to your organisation. As ever, education is...

Getting the Right Chapters for a Great Brand Story

April 20, 2015

Getting the Right Chapters for a Great Brand Story

1. Be Confident From the discovery process, you will have waded through a lot of potentially disparate opinions from key...

Building a Strong Brand Foundation

April 20, 2015

Building a Strong Brand Foundation

Okay, so hopefully you’ve read our Brand 101 blog and your interest has been pricked – perhaps this whole brand...